Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..

In Labor: Age of Conversation 2

Thursday, September 25th, 2008 Posted in Blogging, Market Positioning, Marketing, Sales, Social Networking | No Comments »

Ask any author and I'm sure he'll tell you - it's not easy giving birth to a book.  Now multiply that by 237 and you've got The Age of Conversation ... Read more..

Quality Web Traffic: Beef Up Your Social Networking

Tuesday, September 23rd, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Outbound Communications, Sales, Social Networking, Web | No Comments »

I love looking at Google Analytics.  I do it every day for both this blog and our corporate web site looking for patterns, insights and clues to help increase eyeballs ... Read more..

Marketing Phases: A Shift in Thinking

Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »

Here's a follow-up to a post I wrote in late August.  You remember - the one about marketing communications activities that happen in sequential stages to be most effective.  Since ... Read more..

Advertising and Promotion: Localize

Thursday, September 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

One Wednesday, not long ago, I was golfing with a friend who owns a local contracting business, and we got talking about advertising and promotions.  As a marketer, I'm amazed ... Read more..

High Tech Start-Ups: Sacrifice

Tuesday, September 9th, 2008 Posted in Branding, Differentiation, Marketing, Messaging, Outbound Communications, Sales | No Comments »

One of my favorite marketing books is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Al Ries, Jack Trout).  Each chapter is a few pages, gets ... Read more..

Launch Planning: Work the Timeline

Thursday, September 4th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Every time I prepare a client to launch a company or product, I put together a timeline that centralizes all the important tasks that need to be completed by launch ... Read more..

Positioning: Who Cares?

Tuesday, September 2nd, 2008 Posted in Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales | No Comments »

There are two granite compasses in my backyard.  One is aligned with true north; the other is aligned with magnetic north: 15° west of true north.  This summer someone asked ... Read more..

Marketing Communications: Drive a 5-Speed

Thursday, August 28th, 2008 Posted in Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | No Comments »

I miss driving stick.  Revving the engine at a stoplight, dropping into gear and hearing the tires chirp, downshifting into a sharp curve.  Exciting stuff, especially with the right car.  ... Read more..

Communications: Connection Before Business

Tuesday, August 26th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Verbal Brand | No Comments »

Almost every comedian starts off by asking something like, "I'm from Chicago. How many here are from Chicago?" The comedian is making a connection with members of the audience before ... Read more..

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