Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Brand Naming: Butter ‘Em Up

Thursday, February 21st, 2008 Posted in Branding, Marketing, Sales, Verbal Brand | No Comments »

This morning I actually decided to eat something before I left the house. There was one bagel left in the pantry, so I popped it in the toaster and ... Read more..

Branding: Winds Of Change

Wednesday, February 6th, 2008 Posted in Blogging, Branding, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | No Comments »

A recent post by Idris Motee got me thinking about the brands we work so hard to build.  Idris contrasts the vastly different purchase experiences of Apple and Lenovo laptops, ... Read more..

Words: Bigger Is Not Always Better

Monday, February 4th, 2008 Posted in Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »

While I much rather be golfing, the fact of the matter is it's February in New England. That means that we have to rely on our second distraction of ... Read more..

Getting The Brand Back Together: Consistency

Monday, January 7th, 2008 Posted in Branding, Collateral, Marketing, Messaging, Verbal Brand | No Comments »

A funny thing happened when I sat down for a grilled cheese sandwich this weekend - I thought about branding. It wasn't because the oozing cheddar or heaping ... Read more..

Marketing Lexicon: Who’s that Girl?

Wednesday, December 5th, 2007 Posted in Branding, Marketing, Messaging, Outbound Communications | No Comments »

Joe arrives at the family holiday gathering with a new girl on his arm. (Stop me if you've heard this one.) He introduces her to his brothers as his "friend". ... Read more..