Getting The Brand Together: Integrate

Tuesday, September 30th, 2008 Posted in Branding, Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »

In January, we wrote a post, "Getting The Brand Together: Consistency", which discussed brand promises - that what you say better be what you do.   Well, to do this you ... Read more..

High Tech Start-Ups: Sacrifice

Tuesday, September 9th, 2008 Posted in Branding, Differentiation, Marketing, Messaging, Outbound Communications, Sales | No Comments »

One of my favorite marketing books is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Al Ries, Jack Trout).  Each chapter is a few pages, gets ... Read more..

Marketing Communications: Drive a 5-Speed

Thursday, August 28th, 2008 Posted in Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | No Comments »

I miss driving stick.  Revving the engine at a stoplight, dropping into gear and hearing the tires chirp, downshifting into a sharp curve.  Exciting stuff, especially with the right car.  ... Read more..

Pricing Stragegy: In Uncharted Waters

Tuesday, August 19th, 2008 Posted in Market Positioning, Marketing, Marketing Communications, Messaging, Pricing, Sales | 2 Comments »

Setting price in the high tech marketplace, where solutions are new and value is not clear, is always a challenge. And I'm often asked, "how should we price this ... Read more..

Blogging: Expand Your Brand

Tuesday, August 5th, 2008 Posted in Blogging, Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | No Comments »

I really like Chris Brogan's latest blog post, "Twelve Ways to Sell Social Media to Your Boss". If you are considering launching a B2B blog or you are getting ... Read more..

Summer Reading: Marketing Strategy Lifts Sales

Thursday, July 31st, 2008 Posted in Differentiation, Market Positioning, Market Segmentation, Marketing, Messaging, Sales | 4 Comments »

OK, this may not be the kind of post that you print off and bring on vacation, but summer isn't just about the light reading we stuff into our beach ... Read more..

Social Networking: Why Not?

Tuesday, July 22nd, 2008 Posted in Blogging, Branding, Market Positioning, Marketing Communications, Messaging, Outbound Communications, Social Networking, Verbal Brand, Web | No Comments »

As I was surfing the YouTube the other day, I decided to tune in to the Politician Channel and was surprised at what I saw. Barack Obama: 1,150 videos and 55M ... Read more..

Netflix vs. Bloggers: Listen Up

Thursday, July 3rd, 2008 Posted in Blogging, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | 2 Comments »

I like movies. Actually, I love movies. So it should come as no surprise that I am one of Netflix's eight and a quarter million subscribers. Two ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Web Design: Search Engines Rule

Tuesday, June 3rd, 2008 Posted in Collateral, Lead Generation, Marketing, Messaging, Web | No Comments »

A recent study by web usability guru, Jakob Nielsen, shows that people are becoming much less patient when they go on line. Shocker! Everyone knows that people are getting more and more ... Read more..

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