Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..

Getting The Brand Together: Integrate

Tuesday, September 30th, 2008 Posted in Branding, Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »

In January, we wrote a post, "Getting The Brand Together: Consistency", which discussed brand promises - that what you say better be what you do.   Well, to do this you ... Read more..

Marketing Phases: A Shift in Thinking

Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »

Here's a follow-up to a post I wrote in late August.  You remember - the one about marketing communications activities that happen in sequential stages to be most effective.  Since ... Read more..

Blogging: Stumbling Your Way To More Visits

Tuesday, September 16th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | 2 Comments »

If you haven't added the StumbleUpon toolbar to Firefox (or, God forbid, Explorer), you gotta do it - now.  StumbleUpon is the web's equivalent to channel surfing, a "lean back" ... Read more..

Advertising and Promotion: Localize

Thursday, September 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

One Wednesday, not long ago, I was golfing with a friend who owns a local contracting business, and we got talking about advertising and promotions.  As a marketer, I'm amazed ... Read more..

Launch Planning: Work the Timeline

Thursday, September 4th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Every time I prepare a client to launch a company or product, I put together a timeline that centralizes all the important tasks that need to be completed by launch ... Read more..

Positioning: Who Cares?

Tuesday, September 2nd, 2008 Posted in Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales | No Comments »

There are two granite compasses in my backyard.  One is aligned with true north; the other is aligned with magnetic north: 15° west of true north.  This summer someone asked ... Read more..

Marketing Communications: Drive a 5-Speed

Thursday, August 28th, 2008 Posted in Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | No Comments »

I miss driving stick.  Revving the engine at a stoplight, dropping into gear and hearing the tires chirp, downshifting into a sharp curve.  Exciting stuff, especially with the right car.  ... Read more..

Communications: Connection Before Business

Tuesday, August 26th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Verbal Brand | No Comments »

Almost every comedian starts off by asking something like, "I'm from Chicago. How many here are from Chicago?" The comedian is making a connection with members of the audience before ... Read more..

Controversy: Room in B2B Marketing?

Thursday, August 21st, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Verbal Brand | 4 Comments »

On Monday, my wife and I found ourselves in New York at the XM Radio studios - sitting in on a live broadcast of The Opie and Anthony Show.  As ... Read more..

« Previous Entries