Site Sponsor
Got RSS?
E-Mail Marketing: Misconception #1
Thursday, March 19th, 2009 Posted in Lead Generation, Market Segmentation, Marketing, Marketing Communications, Outbound Communications | 2 Comments »
Recent data from Marketing Sherpa, and a recent post by Ardath Albee of Marketing Interactions peel back the curtain on one of the biggest misconceptions in e-mail marketing- people ignore ... Read more..Analyst Relations: Fostering Allies
Thursday, December 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | 2 Comments »
Earlier this week, I was talking to a client about best practices in high-tech Analyst Relations - particularly the things we marketers can do early in our relationships with analysts ... Read more..Marketing Budgets: Check Your Segments
Tuesday, November 18th, 2008 Posted in Market Segmentation, Marketing, Marketing Communications | No Comments »
Yes, it's indeed that time of year. Around here - the leaves are slowly falling from the oaks, the mower deck is off and the snow blower is on the ... Read more..Marketing Budgets: Focus
Thursday, November 13th, 2008 Posted in Differentiation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 2 Comments »
I just read a post from Drew McLellan that is both simple and true. In "Are Your Eyes Bigger than Your Budget," Drew reminds us that we have to draw ... Read more..Crowded Markets: Cut Through the Noise
Thursday, November 6th, 2008 Posted in Branding, Differentiation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 4 Comments »
Here it is, only two days after the historical election of 2008, and the campaign signs have already started to disappear. I'll miss them, because the multitude of ads that ... Read more..Advertising and Promotion: Localize
Thursday, September 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »
One Wednesday, not long ago, I was golfing with a friend who owns a local contracting business, and we got talking about advertising and promotions. As a marketer, I'm amazed ... Read more..Strategy in Action: Segmentation on the Web
Thursday, August 7th, 2008 Posted in Market Segmentation, Marketing, Marketing Communications, Outbound Communications, Web | 3 Comments »
Last week, I wrote about some basics of marketing strategy, and how segmentation, positioning and differentiation can improve the sales effort. The comment that followed that post, from Ardath Albee ... Read more..Summer Reading: Marketing Strategy Lifts Sales
Thursday, July 31st, 2008 Posted in Differentiation, Market Positioning, Market Segmentation, Marketing, Messaging, Sales | 5 Comments »
OK, this may not be the kind of post that you print off and bring on vacation, but summer isn't just about the light reading we stuff into our beach ... Read more..Reader Favorites: Our Ten Most Popular Posts
Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »
Every now and then, it's fun to take a walk down memory lane. So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..Differentiation: Separating from the Crowded Pack
Thursday, May 22nd, 2008 Posted in Differentiation, Market Positioning, Market Segmentation, Marketing, Verbal Brand | No Comments »
Once a company has segmented its target markets and positioned itself in context of the business issues and market requirements its customers care about, it is important to conduct a ... Read more..