Quality Web Traffic: Beef Up Your Social Networking

Tuesday, September 23rd, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Outbound Communications, Sales, Social Networking, Web | No Comments »

I love looking at Google Analytics.  I do it every day for both this blog and our corporate web site looking for patterns, insights and clues to help increase eyeballs ... Read more..

Marketing Phases: A Shift in Thinking

Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »

Here's a follow-up to a post I wrote in late August.  You remember - the one about marketing communications activities that happen in sequential stages to be most effective.  Since ... Read more..

How To: The Secret of the 1-Second Survey

Tuesday, August 12th, 2008 Posted in Collateral, Lead Generation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | 2 Comments »

The marketing consulting firm I work for sends out an e-newsletter, Foundations, every month or so to a list of prospects, customers, partners - the usual. A couple of ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Cold Calling: Interact, Don’t Interrupt

Thursday, June 19th, 2008 Posted in Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking | 2 Comments »

An interesting post caught my eye today, where Chris Garrett of the invesp Blog discusses the predatory sales mistake of cold calling. In his post, Chris uses an intimidating, ... Read more..

Web Design: Search Engines Rule

Tuesday, June 3rd, 2008 Posted in Collateral, Lead Generation, Marketing, Messaging, Web | No Comments »

A recent study by web usability guru, Jakob Nielsen, shows that people are becoming much less patient when they go on line. Shocker! Everyone knows that people are getting more and more ... Read more..

(Update) By the Numbers: Blogging Roadblocks

Thursday, May 8th, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Web | No Comments »

Last week, I happened upon a LinkedIn Question that offered a glimpse into the challenges that have been keeping companies out of the blogosphere.  So I did what any self ... Read more..

Trade Shows: When to Go?

Thursday, March 13th, 2008 Posted in Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales | 2 Comments »

In any given industry, especially high tech, there are a handful of trade shows that are considered "must-go's". But deciding on whether or not to commit the budget, create the ... Read more..

Lead Generation: The Bell Curve

Tuesday, March 11th, 2008 Posted in Lead Generation, Sales | No Comments »

When I look at a bell curve it reminds me of the process necessary to successfully contact leads. Calling or e-mailing a prospect once yields a small chance of ... Read more..

Urgent Marketing: Lead With Death And Taxes

Monday, February 11th, 2008 Posted in Collateral, Lead Generation, Marketing, Marketing Communications, Messaging | No Comments »

Benjamin Franklin said, "In this world nothing can be said to be certain, except death and taxes." What Ben was really saying is that taxes are unavoidable and ... Read more..

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