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The Four New Ps of Marketing
Thursday, July 23rd, 2009 Posted in Branding, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 5 Comments »
I recently decided that marketing needs a few more Ps. Don't worry, the classics; Product, Place, Promotion and Price; still apply. But over the past year, the more I worked ... Read more..Marketing as an Art or Science: Must We Choose?
Wednesday, June 10th, 2009 Posted in Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 10 Comments »
Awhile back, Seth Godin proclaimed that marketing is both an art and a science, "and that's the problem". With all due respect, Seth, I have to disagree. More specifically, yes- ... Read more..Launch Planning: Taking My Own Advice
Thursday, February 12th, 2009 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »
My apologies for the month of radio silence. As they said in one of my favorite movies, I don't have a good excuse, so I won't bore you with a ... Read more..Analyst Relations: Fostering Allies
Thursday, December 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | 2 Comments »
Earlier this week, I was talking to a client about best practices in high-tech Analyst Relations - particularly the things we marketers can do early in our relationships with analysts ... Read more..Rolling Thunder: The Ripple After The Splash
Thursday, December 4th, 2008 Posted in Blogging, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »
As thin sheets of ice begin to form on New England's many ponds, I can't help but think of...swimming. No, I'm not a member of the Polar Bear Club or ... Read more..Market Conditioning: A Tap on the Shoulder
Thursday, November 20th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | 3 Comments »
Have you ever started talking to someone who wasn't yet tuned in, only to learn that they missed the first half of what you said? At a cocktail party this ... Read more..Marketing Budgets: Focus
Thursday, November 13th, 2008 Posted in Differentiation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 2 Comments »
I just read a post from Drew McLellan that is both simple and true. In "Are Your Eyes Bigger than Your Budget," Drew reminds us that we have to draw ... Read more..Launch Planning: Work the Timeline
Thursday, September 4th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »
Every time I prepare a client to launch a company or product, I put together a timeline that centralizes all the important tasks that need to be completed by launch ... Read more..iPhone 3G: Launch Planning at its Best
Thursday, July 17th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »
Since Steve Jobs first introduced it a year and a half ago, I've been drooling over the iPhone. It's taken that long (and a significant price cut) for me ... Read more..Reader Favorites: Our Ten Most Popular Posts
Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »
Every now and then, it's fun to take a walk down memory lane. So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..