Launch Planning: Work the Timeline

Thursday, September 4th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Every time I prepare a client to launch a company or product, I put together a timeline that centralizes all the important tasks that need to be completed by launch ... Read more..

iPhone 3G: Launch Planning at its Best

Thursday, July 17th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Since Steve Jobs first introduced it a year and a half ago, I've been drooling over the iPhone. It's taken that long (and a significant price cut) for me ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Candid vs. Canned: How to Beat the Patriots in an Interview

Thursday, January 17th, 2008 Posted in Marketing, Messaging, Outbound Communications, Verbal Brand | No Comments »

Few would argue that the New England Patriots are tough to beat on the field. But when it comes to setting an example for conducting press conferences and media ... Read more..

Launch Planning: The Right Stuff

Monday, December 10th, 2007 Posted in Branding, Collateral, Marketing, Messaging, Outbound Communications | No Comments »

NASA takes launch planning very seriously. While many of us only see the last ten seconds of the countdown on the nightly news, the clock actually starts ticking a minimum ... Read more..