Marketing Budgets: Check Your Segments

Tuesday, November 18th, 2008 Posted in Market Segmentation, Marketing, Marketing Communications | No Comments »

Yes, it's indeed that time of year.  Around here - the leaves are slowly falling from the oaks, the mower deck is off and the snow blower is on the ... Read more..

Print Adversiting: Page Stopping

Tuesday, November 11th, 2008 Posted in Branding, Lead Generation, Marketing, Messaging, Sales | No Comments »

The other day, I was absent-mindedly flipping through a magazine, The Numismatist, published monthly by, what else than, The American Numismatic Association (coin collectors).  The magazine is filled with member-written ... Read more..

Social Networking: Work It

Tuesday, October 28th, 2008 Posted in Blogging, Branding, Outbound Communications, Social Networking | No Comments »

Last week I received an e-mail from a college friend (call him "CF1"), who I haven't seen in a decade.  It was a are-you-interested-in-this-opportunity? e-mail that you get from time-to-time ... Read more..

The Age of Conversation: Why?

Tuesday, October 21st, 2008 Posted in Blogging, Marketing, Outbound Communications, Social Networking | 3 Comments »

We've written quite a few blog posts about the soon-to-be-released (as in the end of October) book, Age of Conversation 2, Why Don't People Get it? And why not?  Beside ... Read more..

Mission Statement: You Have 42 Years To Comply

Tuesday, October 14th, 2008 Posted in Marketing, Marketing Communications, Messaging, Web | No Comments »

I was thumbing through  my alma mater's magazine the other day and read that a group of students took third at the RoboCup World Championships last summer in Suzhou, China.  ... Read more..

Blogging: Internalize It

Tuesday, October 7th, 2008 Posted in Blogging, Internal Communications, Social Networking, Web | No Comments »

Not so long ago, I was sitting in a company meeting.  It was one of those periodic all-hands meetings where the heads of each department report what's going on.  When ... Read more..

Getting The Brand Together: Integrate

Tuesday, September 30th, 2008 Posted in Branding, Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »

In January, we wrote a post, "Getting The Brand Together: Consistency", which discussed brand promises - that what you say better be what you do.   Well, to do this you ... Read more..

Quality Web Traffic: Beef Up Your Social Networking

Tuesday, September 23rd, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Outbound Communications, Sales, Social Networking, Web | No Comments »

I love looking at Google Analytics.  I do it every day for both this blog and our corporate web site looking for patterns, insights and clues to help increase eyeballs ... Read more..

Blogging: Stumbling Your Way To More Visits

Tuesday, September 16th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | 2 Comments »

If you haven't added the StumbleUpon toolbar to Firefox (or, God forbid, Explorer), you gotta do it - now.  StumbleUpon is the web's equivalent to channel surfing, a "lean back" ... Read more..

High Tech Start-Ups: Sacrifice

Tuesday, September 9th, 2008 Posted in Branding, Differentiation, Marketing, Messaging, Outbound Communications, Sales | No Comments »

One of my favorite marketing books is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Al Ries, Jack Trout).  Each chapter is a few pages, gets ... Read more..

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