Marketing Phases: A Shift in Thinking

Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »

Here's a follow-up to a post I wrote in late August.  You remember - the one about marketing communications activities that happen in sequential stages to be most effective.  Since ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Marketing Communications: Get Your Story Straight

Thursday, March 27th, 2008 Posted in Branding, Collateral, Internal Communications, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand, Web | No Comments »

This week's Network World highlights a major challenge in modern communications. In his latest Netbuzz column, Paul McNamara describes the bizarre series of events that followed a major security ... Read more..

Internal Communications: Own It

Thursday, February 28th, 2008 Posted in Blogging, Internal Communications, Marketing, Marketing Communications | 2 Comments »

A recent post by John Jantsch discusses the importance of keeping employees "in the light" by providing the tools and information they need to do their jobs well.  I couldn't ... Read more..

Launch Planning: The Right Stuff

Monday, December 10th, 2007 Posted in Branding, Collateral, Marketing, Messaging, Outbound Communications | No Comments »

NASA takes launch planning very seriously. While many of us only see the last ten seconds of the countdown on the nightly news, the clock actually starts ticking a minimum ... Read more..