Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..

Getting The Brand Together: Integrate

Tuesday, September 30th, 2008 Posted in Branding, Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »

In January, we wrote a post, "Getting The Brand Together: Consistency", which discussed brand promises - that what you say better be what you do.   Well, to do this you ... Read more..

High Tech Start-Ups: Sacrifice

Tuesday, September 9th, 2008 Posted in Branding, Differentiation, Marketing, Messaging, Outbound Communications, Sales | No Comments »

One of my favorite marketing books is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Al Ries, Jack Trout).  Each chapter is a few pages, gets ... Read more..

Positioning: Who Cares?

Tuesday, September 2nd, 2008 Posted in Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales | No Comments »

There are two granite compasses in my backyard.  One is aligned with true north; the other is aligned with magnetic north: 15° west of true north.  This summer someone asked ... Read more..

Marketing Communications: Drive a 5-Speed

Thursday, August 28th, 2008 Posted in Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | No Comments »

I miss driving stick.  Revving the engine at a stoplight, dropping into gear and hearing the tires chirp, downshifting into a sharp curve.  Exciting stuff, especially with the right car.  ... Read more..

Summer Reading: Marketing Strategy Lifts Sales

Thursday, July 31st, 2008 Posted in Differentiation, Market Positioning, Market Segmentation, Marketing, Messaging, Sales | 4 Comments »

OK, this may not be the kind of post that you print off and bring on vacation, but summer isn't just about the light reading we stuff into our beach ... Read more..

Customer Loyalty: How Do You Do It In B2B World?

Tuesday, July 29th, 2008 Posted in Branding, Differentiation, Marketing, Pricing, Sales, Verbal Brand | 4 Comments »

Jay Ehret wrote a good post on Starbucks "loyalty" programs. I say "loyalty" because, as Jay points out, most of these benefits - cards, free WIFI - are more ... Read more..

Pricing Strategy: Anchors

Tuesday, July 8th, 2008 Posted in Differentiation, Market Segmentation, Pricing, Sales | 6 Comments »

In April, I wrote a blog post on pricing microviews. The post discussed some University of Florida research that discovered consumers think of value in the least significant digit ... Read more..

Branding: How ‘Bout a Match?

Tuesday, July 1st, 2008 Posted in Branding, Differentiation, Marketing, Sales | 4 Comments »

On Sunday, I had some time to kill in Boston while I waited for my daughter to get off work and decided to walk over to the Museum of Fine ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

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