Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..

Launch Planning: Work the Timeline

Thursday, September 4th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Every time I prepare a client to launch a company or product, I put together a timeline that centralizes all the important tasks that need to be completed by launch ... Read more..

Strategy in Action: Segmentation on the Web

Thursday, August 7th, 2008 Posted in Market Segmentation, Marketing, Marketing Communications, Outbound Communications, Web | 2 Comments »

Last week, I wrote about some basics of marketing strategy, and how segmentation, positioning and differentiation can improve the sales effort.  The comment that followed that post, from Ardath Albee ... Read more..

iPhone 3G: Launch Planning at its Best

Thursday, July 17th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Since Steve Jobs first introduced it a year and a half ago, I've been drooling over the iPhone. It's taken that long (and a significant price cut) for me ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Blog Content: Consider the Source

Thursday, April 24th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

One of the greatest benefits of blogging is a steady stream of interesting content that can be used to engage and inform prospects. But constantly giving birth to new ... Read more..

Web Sites and Blogs: Tying It All Together

Thursday, April 17th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

One question that's been popping up centers around the level of acceptable linkage between a company's web site and its blog. Some of the common variations of this question include ... Read more..

Marketing Communications: Get Your Story Straight

Thursday, March 27th, 2008 Posted in Branding, Collateral, Internal Communications, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand, Web | No Comments »

This week's Network World highlights a major challenge in modern communications. In his latest Netbuzz column, Paul McNamara describes the bizarre series of events that followed a major security ... Read more..

Writing Collateral: Where to Start?

Tuesday, February 19th, 2008 Posted in Collateral, Marketing, Marketing Communications, Messaging, Sales, Verbal Brand, Web | 2 Comments »

Congratulations, your company is about to release a new product.  But somewhere between the final bug fixes and the upcoming product launch, you know you have to give birth to ... Read more..

Objection Management: The Other Positioning

Monday, January 28th, 2008 Posted in Market Positioning, Marketing, Marketing Communications, Messaging | No Comments »

In marketing, we hear the word "positioning" tossed around liberally. Some days it is used to describe that fuzzy concept of making a product sound more like a pal. ... Read more..

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