Marketing Phases: A Shift in Thinking

Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »

Here's a follow-up to a post I wrote in late August.  You remember - the one about marketing communications activities that happen in sequential stages to be most effective.  Since ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Buying Cycle: In Their Shoes

Thursday, February 14th, 2008 Posted in Market Positioning, Marketing, Sales | No Comments »

In a recent post, Aaron Ross writes "stop obsessing over the decision maker, and start obsessing over the decision making process." These words are spot on, especially in the ... Read more..

Big Ticket Microsites: Elves and Scrooges Unite

Wednesday, December 12th, 2007 Posted in Branding, Collateral, Market Positioning, Marketing, Sales, Web | No Comments »

If you have an e-mail account and a friend, chances are you've already been Elfed or Scrooged at least once this holiday season. The clever microsites from OfficeMax have ... Read more..