Analyst Relations: Fostering Allies

Thursday, December 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | 2 Comments »

Earlier this week, I was talking to a client about best practices in high-tech Analyst Relations - particularly the things we marketers can do early in our relationships with analysts ... Read more..

Market Conditioning: A Tap on the Shoulder

Thursday, November 20th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | 2 Comments »

Have you ever started talking to someone who wasn't yet tuned in, only to learn that they missed the first half of what you said?  At a cocktail party this ... Read more..

Marketing Phases: A Shift in Thinking

Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »

Here's a follow-up to a post I wrote in late August.  You remember - the one about marketing communications activities that happen in sequential stages to be most effective.  Since ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Buying Cycle: In Their Shoes

Thursday, February 14th, 2008 Posted in Market Positioning, Marketing, Sales | No Comments »

In a recent post, Aaron Ross writes "stop obsessing over the decision maker, and start obsessing over the decision making process." These words are spot on, especially in the ... Read more..

Big Ticket Microsites: Elves and Scrooges Unite

Wednesday, December 12th, 2007 Posted in Branding, Collateral, Market Positioning, Marketing, Sales, Web | No Comments »

If you have an e-mail account and a friend, chances are you've already been Elfed or Scrooged at least once this holiday season. The clever microsites from OfficeMax have ... Read more..