Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..

In Labor: Age of Conversation 2

Thursday, September 25th, 2008 Posted in Blogging, Market Positioning, Marketing, Sales, Social Networking | No Comments »

Ask any author and I'm sure he'll tell you - it's not easy giving birth to a book.  Now multiply that by 237 and you've got The Age of Conversation ... Read more..

Marketing Phases: A Shift in Thinking

Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »

Here's a follow-up to a post I wrote in late August.  You remember - the one about marketing communications activities that happen in sequential stages to be most effective.  Since ... Read more..

Advertising and Promotion: Localize

Thursday, September 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

One Wednesday, not long ago, I was golfing with a friend who owns a local contracting business, and we got talking about advertising and promotions.  As a marketer, I'm amazed ... Read more..

Launch Planning: Work the Timeline

Thursday, September 4th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Every time I prepare a client to launch a company or product, I put together a timeline that centralizes all the important tasks that need to be completed by launch ... Read more..

Marketing Communications: Drive a 5-Speed

Thursday, August 28th, 2008 Posted in Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | No Comments »

I miss driving stick.  Revving the engine at a stoplight, dropping into gear and hearing the tires chirp, downshifting into a sharp curve.  Exciting stuff, especially with the right car.  ... Read more..

Controversy: Room in B2B Marketing?

Thursday, August 21st, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Verbal Brand | 4 Comments »

On Monday, my wife and I found ourselves in New York at the XM Radio studios - sitting in on a live broadcast of The Opie and Anthony Show.  As ... Read more..

Strategy in Action: Segmentation on the Web

Thursday, August 7th, 2008 Posted in Market Segmentation, Marketing, Marketing Communications, Outbound Communications, Web | 2 Comments »

Last week, I wrote about some basics of marketing strategy, and how segmentation, positioning and differentiation can improve the sales effort.  The comment that followed that post, from Ardath Albee ... Read more..

Summer Reading: Marketing Strategy Lifts Sales

Thursday, July 31st, 2008 Posted in Differentiation, Market Positioning, Market Segmentation, Marketing, Messaging, Sales | 4 Comments »

OK, this may not be the kind of post that you print off and bring on vacation, but summer isn't just about the light reading we stuff into our beach ... Read more..

Your Website: Making the SEO Grade?

Thursday, July 24th, 2008 Posted in Marketing, Marketing Communications, Web | No Comments »

Any good web developer will tell you that search engine optimization (SEO) is priority #1 for your web site.  As one web specialist put it so eloquently for me, "SEO ... Read more..

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