White Papers: Get a Real Writer

Thursday, March 26th, 2009 Posted in Collateral, Marketing, Marketing Communications | No Comments »

This one's for all you high-tech companies out there.  I'm talking about companies with products that have complex value propositions, long sales cycles, and multiple buyers.  For these types of ... Read more..

Sans Serif Serif

Tuesday, March 24th, 2009 Posted in Blogging, Collateral, Marketing, Marketing Communications, Web | 4 Comments »

Recently, I have been engaged in an ongoing discussion with a colleague (a financial guy, no less) about the use of serif versus sans serif fonts.  I just expected it ... Read more..

Writing a News Release: To Bullet or not to Bullet?

Thursday, October 16th, 2008 Posted in Collateral, Marketing, Marketing Communications, Outbound Communications | No Comments »

Yesterday, I was writing a press release for a client and came across an interesting dilemma.  I had these facts that I knew were important, but they just didn't lend ... Read more..

Getting The Brand Together: Integrate

Tuesday, September 30th, 2008 Posted in Branding, Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »

In January, we wrote a post, "Getting The Brand Together: Consistency", which discussed brand promises - that what you say better be what you do.   Well, to do this you ... Read more..

Marketing Phases: A Shift in Thinking

Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »

Here's a follow-up to a post I wrote in late August.  You remember - the one about marketing communications activities that happen in sequential stages to be most effective.  Since ... Read more..

Marketing Communications: Drive a 5-Speed

Thursday, August 28th, 2008 Posted in Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | No Comments »

I miss driving stick.  Revving the engine at a stoplight, dropping into gear and hearing the tires chirp, downshifting into a sharp curve.  Exciting stuff, especially with the right car.  ... Read more..

Controversy: Room in B2B Marketing?

Thursday, August 21st, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Verbal Brand | 4 Comments »

On Monday, my wife and I found ourselves in New York at the XM Radio studios - sitting in on a live broadcast of The Opie and Anthony Show.  As ... Read more..

How To: The Secret of the 1-Second Survey

Tuesday, August 12th, 2008 Posted in Collateral, Lead Generation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | 2 Comments »

The marketing consulting firm I work for sends out an e-newsletter, Foundations, every month or so to a list of prospects, customers, partners - the usual. A couple of ... Read more..

iPhone 3G: Launch Planning at its Best

Thursday, July 17th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Since Steve Jobs first introduced it a year and a half ago, I've been drooling over the iPhone. It's taken that long (and a significant price cut) for me ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

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