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Getting The Brand Together: Integrate
Tuesday, September 30th, 2008 Posted in Branding, Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »
In January, we wrote a post, "Getting The Brand Together: Consistency", which discussed brand promises - that what you say better be what you do. Well, to do this you ... Read more..Marketing Phases: A Shift in Thinking
Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »
Here's a follow-up to a post I wrote in late August. You remember - the one about marketing communications activities that happen in sequential stages to be most effective. Since ... Read more..Marketing Communications: Drive a 5-Speed
Thursday, August 28th, 2008 Posted in Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | No Comments »
I miss driving stick. Revving the engine at a stoplight, dropping into gear and hearing the tires chirp, downshifting into a sharp curve. Exciting stuff, especially with the right car. ... Read more..Controversy: Room in B2B Marketing?
Thursday, August 21st, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Verbal Brand | 4 Comments »
On Monday, my wife and I found ourselves in New York at the XM Radio studios - sitting in on a live broadcast of The Opie and Anthony Show. As ... Read more..How To: The Secret of the 1-Second Survey
Tuesday, August 12th, 2008 Posted in Collateral, Lead Generation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | 2 Comments »
The marketing consulting firm I work for sends out an e-newsletter, Foundations, every month or so to a list of prospects, customers, partners - the usual. A couple of ... Read more..iPhone 3G: Launch Planning at its Best
Thursday, July 17th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »
Since Steve Jobs first introduced it a year and a half ago, I've been drooling over the iPhone. It's taken that long (and a significant price cut) for me ... Read more..Reader Favorites: Our Ten Most Popular Posts
Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »
Every now and then, it's fun to take a walk down memory lane. So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..Pitching VCs: Pass It On
Thursday, June 5th, 2008 Posted in Collateral, Marketing, Marketing Communications, Outbound Communications, Sales | No Comments »
A few recent posts have touched on the things people tell investors to get their attention, and ultimately their money. Guy Kawasaki wrote a nifty list of pickup lines ... Read more..Web Design: Search Engines Rule
Tuesday, June 3rd, 2008 Posted in Collateral, Lead Generation, Marketing, Messaging, Web | No Comments »
A recent study by web usability guru, Jakob Nielsen, shows that people are becoming much less patient when they go on line. Shocker! Everyone knows that people are getting more and more ... Read more..Blog Content: Consider the Source
Thursday, April 24th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »
One of the greatest benefits of blogging is a steady stream of interesting content that can be used to engage and inform prospects. But constantly giving birth to new ... Read more..