Analyst Relations: Fostering Allies

Thursday, December 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | 2 Comments »

Earlier this week, I was talking to a client about best practices in high-tech Analyst Relations - particularly the things we marketers can do early in our relationships with analysts ... Read more..

Crowded Markets: Cut Through the Noise

Thursday, November 6th, 2008 Posted in Branding, Differentiation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 4 Comments »

Here it is, only two days after the historical election of 2008, and the campaign signs have already started to disappear.  I'll miss them, because the multitude of ads that ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Branding: Winds Of Change

Wednesday, February 6th, 2008 Posted in Blogging, Branding, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | No Comments »

A recent post by Idris Motee got me thinking about the brands we work so hard to build.  Idris contrasts the vastly different purchase experiences of Apple and Lenovo laptops, ... Read more..

Big Ticket Microsites: Elves and Scrooges Unite

Wednesday, December 12th, 2007 Posted in Branding, Collateral, Market Positioning, Marketing, Sales, Web | No Comments »

If you have an e-mail account and a friend, chances are you've already been Elfed or Scrooged at least once this holiday season. The clever microsites from OfficeMax have ... Read more..

Marketing Lexicon: Who’s that Girl?

Wednesday, December 5th, 2007 Posted in Branding, Marketing, Messaging, Outbound Communications | No Comments »

Joe arrives at the family holiday gathering with a new girl on his arm. (Stop me if you've heard this one.) He introduces her to his brothers as his "friend". ... Read more..