Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Branding: Winds Of Change

Wednesday, February 6th, 2008 Posted in Blogging, Branding, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | No Comments »

A recent post by Idris Motee got me thinking about the brands we work so hard to build.  Idris contrasts the vastly different purchase experiences of Apple and Lenovo laptops, ... Read more..

Big Ticket Microsites: Elves and Scrooges Unite

Wednesday, December 12th, 2007 Posted in Branding, Collateral, Market Positioning, Marketing, Sales, Web | No Comments »

If you have an e-mail account and a friend, chances are you've already been Elfed or Scrooged at least once this holiday season. The clever microsites from OfficeMax have ... Read more..

Marketing Lexicon: Who’s that Girl?

Wednesday, December 5th, 2007 Posted in Branding, Marketing, Messaging, Outbound Communications | No Comments »

Joe arrives at the family holiday gathering with a new girl on his arm. (Stop me if you've heard this one.) He introduces her to his brothers as his "friend". ... Read more..