Getting The Brand Together: Integrate

Tuesday, September 30th, 2008 Posted in Branding, Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »

In January, we wrote a post, "Getting The Brand Together: Consistency", which discussed brand promises - that what you say better be what you do.   Well, to do this you ... Read more..

Quality Web Traffic: Beef Up Your Social Networking

Tuesday, September 23rd, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Outbound Communications, Sales, Social Networking, Web | No Comments »

I love looking at Google Analytics.  I do it every day for both this blog and our corporate web site looking for patterns, insights and clues to help increase eyeballs ... Read more..

High Tech Start-Ups: Sacrifice

Tuesday, September 9th, 2008 Posted in Branding, Differentiation, Marketing, Messaging, Outbound Communications, Sales | No Comments »

One of my favorite marketing books is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Al Ries, Jack Trout).  Each chapter is a few pages, gets ... Read more..

Controversy: Room in B2B Marketing?

Thursday, August 21st, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Verbal Brand | 4 Comments »

On Monday, my wife and I found ourselves in New York at the XM Radio studios - sitting in on a live broadcast of The Opie and Anthony Show.  As ... Read more..

Blogging: Expand Your Brand

Tuesday, August 5th, 2008 Posted in Blogging, Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | No Comments »

I really like Chris Brogan's latest blog post, "Twelve Ways to Sell Social Media to Your Boss". If you are considering launching a B2B blog or you are getting ... Read more..

Customer Loyalty: How Do You Do It In B2B World?

Tuesday, July 29th, 2008 Posted in Branding, Differentiation, Marketing, Pricing, Sales, Verbal Brand | 4 Comments »

Jay Ehret wrote a good post on Starbucks "loyalty" programs. I say "loyalty" because, as Jay points out, most of these benefits - cards, free WIFI - are more ... Read more..

Social Networking: Why Not?

Tuesday, July 22nd, 2008 Posted in Blogging, Branding, Market Positioning, Marketing Communications, Messaging, Outbound Communications, Social Networking, Verbal Brand, Web | No Comments »

As I was surfing the YouTube the other day, I decided to tune in to the Politician Channel and was surprised at what I saw. Barack Obama: 1,150 videos and 55M ... Read more..

Branding: How ‘Bout a Match?

Tuesday, July 1st, 2008 Posted in Branding, Differentiation, Marketing, Sales | 4 Comments »

On Sunday, I had some time to kill in Boston while I waited for my daughter to get off work and decided to walk over to the Museum of Fine ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Brand Naming: Get Happy

Tuesday, May 13th, 2008 Posted in Branding, Market Positioning, Marketing, Messaging | 2 Comments »

In the movie Happy Gilmore, despite his on- and off-course antics, Happy was allowed to continue on the professional golf tour because he attracted a whole new crowd of enthusiasts. ... Read more..

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