The Four New Ps of Marketing

Thursday, July 23rd, 2009 Posted in Branding, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 4 Comments »

I recently decided that marketing needs a few more Ps.  Don't worry, the classics; Product, Place, Promotion and Price; still apply.  But over the past year, the more I worked ... Read more..

Marketing as an Art or Science: Must We Choose?

Wednesday, June 10th, 2009 Posted in Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 10 Comments »

Awhile back, Seth Godin proclaimed that marketing is both an art and a science, "and that's the problem".  With all due respect, Seth, I have to disagree.  More specifically, yes- ... Read more..

Marketing: The Shift is On

Thursday, March 5th, 2009 Posted in Blogging, Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking, Verbal Brand | No Comments »

A few short years ago, effective marketing was measured in column inches, impressions and the cost per thousand of generating impressions.  How well could we spin it, how many people ... Read more..

Thoughts On Advertising: CSX Off Track

Tuesday, December 2nd, 2008 Posted in Branding, Marketing, Outbound Communications, Sales, Verbal Brand | 4 Comments »

Once a year it seems, something in advertising baffles me.  Last year it was Rachael Ray and Dunkin' Donuts during football games.  This year it is those four times an ... Read more..

Print Adversiting: Page Stopping

Tuesday, November 11th, 2008 Posted in Branding, Lead Generation, Marketing, Messaging, Sales | 2 Comments »

The other day, I was absent-mindedly flipping through a magazine, The Numismatist, published monthly by, what else than, The American Numismatic Association (coin collectors).  The magazine is filled with member-written ... Read more..

Social Networking: Work It

Tuesday, October 28th, 2008 Posted in Blogging, Branding, Outbound Communications, Social Networking | No Comments »

Last week I received an e-mail from a college friend (call him "CF1"), who I haven't seen in a decade.  It was a are-you-interested-in-this-opportunity? e-mail that you get from time-to-time ... Read more..

Getting The Brand Together: Integrate

Tuesday, September 30th, 2008 Posted in Branding, Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »

In January, we wrote a post, "Getting The Brand Together: Consistency", which discussed brand promises - that what you say better be what you do.   Well, to do this you ... Read more..

Quality Web Traffic: Beef Up Your Social Networking

Tuesday, September 23rd, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Outbound Communications, Sales, Social Networking, Web | No Comments »

I love looking at Google Analytics.  I do it every day for both this blog and our corporate web site looking for patterns, insights and clues to help increase eyeballs ... Read more..

High Tech Start-Ups: Sacrifice

Tuesday, September 9th, 2008 Posted in Branding, Differentiation, Marketing, Messaging, Outbound Communications, Sales | No Comments »

One of my favorite marketing books is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Al Ries, Jack Trout).  Each chapter is a few pages, gets ... Read more..

Controversy: Room in B2B Marketing?

Thursday, August 21st, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Verbal Brand | 4 Comments »

On Monday, my wife and I found ourselves in New York at the XM Radio studios - sitting in on a live broadcast of The Opie and Anthony Show.  As ... Read more..

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