Blogging: Herb Chambers Joins the Conversation

Friday, April 10th, 2009 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 3 Comments »

Now even auto dealers are finding ways to leverage the social medium of blogging to make their businesses better.  On NPR's "The Bottom Line" segment, Herb Chambers - who owns ... Read more..

Sans Serif Serif

Tuesday, March 24th, 2009 Posted in Blogging, Collateral, Marketing, Marketing Communications, Web | 4 Comments »

Recently, I have been engaged in an ongoing discussion with a colleague (a financial guy, no less) about the use of serif versus sans serif fonts.  I just expected it ... Read more..

Rolling Thunder: The Ripple After The Splash

Thursday, December 4th, 2008 Posted in Blogging, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

As thin sheets of ice begin to form on New England's many ponds, I can't help but think of...swimming.  No, I'm not a member of the Polar Bear Club or ... Read more..

Social Networking: Work It

Tuesday, October 28th, 2008 Posted in Blogging, Branding, Outbound Communications, Social Networking | No Comments »

Last week I received an e-mail from a college friend (call him "CF1"), who I haven't seen in a decade.  It was a are-you-interested-in-this-opportunity? e-mail that you get from time-to-time ... Read more..

Blogging: Internalize It

Tuesday, October 7th, 2008 Posted in Blogging, Internal Communications, Social Networking, Web | 1 Comment »

Not so long ago, I was sitting in a company meeting.  It was one of those periodic all-hands meetings where the heads of each department report what's going on.  When ... Read more..

Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..

Quality Web Traffic: Beef Up Your Social Networking

Tuesday, September 23rd, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Outbound Communications, Sales, Social Networking, Web | No Comments »

I love looking at Google Analytics.  I do it every day for both this blog and our corporate web site looking for patterns, insights and clues to help increase eyeballs ... Read more..

Blogging: Stumbling Your Way To More Visits

Tuesday, September 16th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | 2 Comments »

If you haven't added the StumbleUpon toolbar to Firefox (or, God forbid, Explorer), you gotta do it - now.  StumbleUpon is the web's equivalent to channel surfing, a "lean back" ... Read more..

Blogging’s Little Black Book: The Age of Converation 2

Thursday, August 14th, 2008 Posted in Blogging, Marketing, Social Networking | No Comments »

Thanks to David Armano, the much anticipated cover design for the future best seller, The Age of Conversation 2: Why Don't They Get It, is locked and loaded. And ... Read more..

Blogging: Expand Your Brand

Tuesday, August 5th, 2008 Posted in Blogging, Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | No Comments »

I really like Chris Brogan's latest blog post, "Twelve Ways to Sell Social Media to Your Boss". If you are considering launching a B2B blog or you are getting ... Read more..