Marketing: The Shift is On

Thursday, March 5th, 2009 Posted in Blogging, Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking, Verbal Brand | No Comments »

A few short years ago, effective marketing was measured in column inches, impressions and the cost per thousand of generating impressions.  How well could we spin it, how many people ... Read more..

Blogging: The Simple Power of Community

Thursday, January 8th, 2009 Posted in Blogging, Marketing, Social Networking | No Comments »

Today I witnessed a simple and powerful example of how a blog can bring a community together and produce extraordinary results.  Over at Logic + Emotion, David Armano shared a ... Read more..

Now Available: Age of Conversation 2

Thursday, October 30th, 2008 Posted in Blogging, Marketing, Social Networking | No Comments »

What do 237 bloggers have in common?  Today they, like me, are proud to announce the availability of "The Age of Conversation 2," a book we all had a hand ... Read more..

Recap: 100 Posts Later

Thursday, October 23rd, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

As you may have figured out, my fellow author and I alternate posts.  He gets Tuesdays, I get Thursdays.  So as we began closing in in our 100th post, we ... Read more..

The Age of Conversation: Why?

Tuesday, October 21st, 2008 Posted in Blogging, Marketing, Outbound Communications, Social Networking | 3 Comments »

We've written quite a few blog posts about the soon-to-be-released (as in the end of October) book, Age of Conversation 2, Why Don't People Get it? And why not?  Beside ... Read more..

Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..

In Labor: Age of Conversation 2

Thursday, September 25th, 2008 Posted in Blogging, Market Positioning, Marketing, Sales, Social Networking | 1 Comment »

Ask any author and I'm sure he'll tell you - it's not easy giving birth to a book.  Now multiply that by 237 and you've got The Age of Conversation ... Read more..

Blogging’s Little Black Book: The Age of Converation 2

Thursday, August 14th, 2008 Posted in Blogging, Marketing, Social Networking | No Comments »

Thanks to David Armano, the much anticipated cover design for the future best seller, The Age of Conversation 2: Why Don't They Get It, is locked and loaded. And ... Read more..

Netflix vs. Bloggers: Listen Up

Thursday, July 3rd, 2008 Posted in Blogging, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | 2 Comments »

I like movies. Actually, I love movies. So it should come as no surprise that I am one of Netflix's eight and a quarter million subscribers. Two ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

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