Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..

In Labor: Age of Conversation 2

Thursday, September 25th, 2008 Posted in Blogging, Market Positioning, Marketing, Sales, Social Networking | No Comments »

Ask any author and I'm sure he'll tell you - it's not easy giving birth to a book.  Now multiply that by 237 and you've got The Age of Conversation ... Read more..

Blogging’s Little Black Book: The Age of Converation 2

Thursday, August 14th, 2008 Posted in Blogging, Marketing, Social Networking | No Comments »

Thanks to David Armano, the much anticipated cover design for the future best seller, The Age of Conversation 2: Why Don't They Get It, is locked and loaded. And ... Read more..

Netflix vs. Bloggers: Listen Up

Thursday, July 3rd, 2008 Posted in Blogging, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | 2 Comments »

I like movies. Actually, I love movies. So it should come as no surprise that I am one of Netflix's eight and a quarter million subscribers. Two ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

BtoB Magazine: Introducing the Chief Blogger

Thursday, June 12th, 2008 Posted in Blogging, Internal Communications, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | 5 Comments »

This week, BtoB Magazine published an interesting story on the state of the corporate blog, discussing some emerging trends that were gleaned from interviews with blogging and social media experts ... Read more..

(Update) By the Numbers: Blogging Roadblocks

Thursday, May 8th, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Web | No Comments »

Last week, I happened upon a LinkedIn Question that offered a glimpse into the challenges that have been keeping companies out of the blogosphere.  So I did what any self ... Read more..

Blog Content: Consider the Source

Thursday, April 24th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

One of the greatest benefits of blogging is a steady stream of interesting content that can be used to engage and inform prospects. But constantly giving birth to new ... Read more..

High Tech Blogging: Gorillas in the Midst

Thursday, April 10th, 2008 Posted in Blogging, Marketing, Outbound Communications, Web | No Comments »

I was recently doing some research on blogging for a high tech client, and as I scribbled down notes and numbers an interesting fact jumped off the page. In ... Read more..

Business Blogging: Choices that Count

Thursday, April 3rd, 2008 Posted in Blogging, Marketing, Marketing Communications, Messaging, Outbound Communications, Web | No Comments »

Each day in marketing, we stand at a crossroads and make choices. What messages will we tout? Which programs are we going to deploy? Who are our ... Read more..

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