In Labor: Age of Conversation 2

Thursday, September 25th, 2008 Posted in Blogging, Market Positioning, Marketing, Sales, Social Networking | No Comments »

Ask any author and I'm sure he'll tell you - it's not easy giving birth to a book.  Now multiply that by 237 and you've got The Age of Conversation ... Read more..

Blogging’s Little Black Book: The Age of Converation 2

Thursday, August 14th, 2008 Posted in Blogging, Marketing, Social Networking | No Comments »

Thanks to David Armano, the much anticipated cover design for the future best seller, The Age of Conversation 2: Why Don't They Get It, is locked and loaded. And ... Read more..

Business Blogging: The Blogosphere is Buzzing

Thursday, July 10th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking | 2 Comments »

I've been noticing a trend lately, and I think I like it. As I tune in to my favorite marketing blogs, I'm seeing more and more posts about business/corporate ... Read more..

Netflix vs. Bloggers: Listen Up

Thursday, July 3rd, 2008 Posted in Blogging, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | 2 Comments »

I like movies. Actually, I love movies. So it should come as no surprise that I am one of Netflix's eight and a quarter million subscribers. Two ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

BtoB Magazine: Introducing the Chief Blogger

Thursday, June 12th, 2008 Posted in Blogging, Internal Communications, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | 5 Comments »

This week, BtoB Magazine published an interesting story on the state of the corporate blog, discussing some emerging trends that were gleaned from interviews with blogging and social media experts ... Read more..

Bloggin’: Be Columbo

Tuesday, May 27th, 2008 Posted in Blogging, Marketing Communications, Outbound Communications, Social Networking | 2 Comments »

Yes, yes, I am a pest! I know, it's because I keep asking these questions, but I'll tell ya, I can't help myself. It's a habit. Do you remember these (or ... Read more..

By The Numbers: Blogging Roadblocks

Thursday, May 1st, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | 3 Comments »

Here at the Science of Marketing, we're fascinated by numbers. That's why a recent question on LinkedIn caught my eye. The question, posed by Internet marketing ... Read more..

Promoting Your Blog: Socialize It

Tuesday, April 29th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Verbal Brand, Web | 2 Comments »

There are a few simple ways to promote your blog through the social networks that you probably already use. I'm talking about LinkedIn, Plaxo and Facebook. ... Read more..

Web Sites and Blogs: Tying It All Together

Thursday, April 17th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

One question that's been popping up centers around the level of acceptable linkage between a company's web site and its blog. Some of the common variations of this question include ... Read more..

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