The Four New Ps of Marketing

Thursday, July 23rd, 2009 Posted in Branding, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 4 Comments »

I recently decided that marketing needs a few more Ps.  Don't worry, the classics; Product, Place, Promotion and Price; still apply.  But over the past year, the more I worked ... Read more..

Marketing as an Art or Science: Must We Choose?

Wednesday, June 10th, 2009 Posted in Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 10 Comments »

Awhile back, Seth Godin proclaimed that marketing is both an art and a science, "and that's the problem".  With all due respect, Seth, I have to disagree.  More specifically, yes- ... Read more..

White Papers: Get a Real Writer

Thursday, March 26th, 2009 Posted in Collateral, Marketing, Marketing Communications | No Comments »

This one's for all you high-tech companies out there.  I'm talking about companies with products that have complex value propositions, long sales cycles, and multiple buyers.  For these types of ... Read more..

E-Mail Marketing: Misconception #1

Thursday, March 19th, 2009 Posted in Lead Generation, Market Segmentation, Marketing, Marketing Communications, Outbound Communications | 2 Comments »

Recent data from Marketing Sherpa, and a recent post by Ardath Albee of Marketing Interactions peel back the curtain on one of the biggest misconceptions in e-mail marketing- people ignore ... Read more..

Marketing Measurement: Believe

Thursday, March 12th, 2009 Posted in Lead Generation, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

Occasionally I get the question- "Are marketing activities really worth it?"  Sure, it sometimes takes the more direct form of "Is this really going to help my company?" or the ... Read more..

Marketing: The Shift is On

Thursday, March 5th, 2009 Posted in Blogging, Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking, Verbal Brand | No Comments »

A few short years ago, effective marketing was measured in column inches, impressions and the cost per thousand of generating impressions.  How well could we spin it, how many people ... Read more..

Building Awareness: Substance over Sizzle

Thursday, February 26th, 2009 Posted in Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Verbal Brand | 2 Comments »

Did anyone else see Barack Obama's address to Congress this week?  Whether or not you agree with this president's politics and policies, you have to admit that there was a ... Read more..

The Multi-Author Blog: A Business’ Best Friend

Thursday, February 19th, 2009 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

A recent client engagement has reinforced a gut feeling I've had for a long time: business blogging is hard.  More specifically, it's very difficult for a professional to make a ... Read more..

Launch Planning: Taking My Own Advice

Thursday, February 12th, 2009 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

My apologies for the month of radio silence. As they said in one of my favorite movies, I don't have a good excuse, so I won't bore you with a ... Read more..

Analyst Relations: Fostering Allies

Thursday, December 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | 2 Comments »

Earlier this week, I was talking to a client about best practices in high-tech Analyst Relations - particularly the things we marketers can do early in our relationships with analysts ... Read more..

« Previous Entries