Blogging: Herb Chambers Joins the Conversation

Friday, April 10th, 2009 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 3 Comments »

Now even auto dealers are finding ways to leverage the social medium of blogging to make their businesses better.  On NPR's "The Bottom Line" segment, Herb Chambers - who owns ... Read more..

Marketing: The Shift is On

Thursday, March 5th, 2009 Posted in Blogging, Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking, Verbal Brand | No Comments »

A few short years ago, effective marketing was measured in column inches, impressions and the cost per thousand of generating impressions.  How well could we spin it, how many people ... Read more..

The Multi-Author Blog: A Business’ Best Friend

Thursday, February 19th, 2009 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

A recent client engagement has reinforced a gut feeling I've had for a long time: business blogging is hard.  More specifically, it's very difficult for a professional to make a ... Read more..

Now Available: Age of Conversation 2

Thursday, October 30th, 2008 Posted in Blogging, Marketing, Social Networking | No Comments »

What do 237 bloggers have in common?  Today they, like me, are proud to announce the availability of "The Age of Conversation 2," a book we all had a hand ... Read more..

Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..

Business Blogging: The Blogosphere is Buzzing

Thursday, July 10th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking | 2 Comments »

I've been noticing a trend lately, and I think I like it. As I tune in to my favorite marketing blogs, I'm seeing more and more posts about business/corporate ... Read more..

Netflix vs. Bloggers: Listen Up

Thursday, July 3rd, 2008 Posted in Blogging, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | 2 Comments »

I like movies. Actually, I love movies. So it should come as no surprise that I am one of Netflix's eight and a quarter million subscribers. Two ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

BtoB Magazine: Introducing the Chief Blogger

Thursday, June 12th, 2008 Posted in Blogging, Internal Communications, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | 6 Comments »

This week, BtoB Magazine published an interesting story on the state of the corporate blog, discussing some emerging trends that were gleaned from interviews with blogging and social media experts ... Read more..

We’ve Been Blogged: Thanks Guys

Thursday, May 15th, 2008 Posted in Blogging, Marketing, Marketing Communications, Web | No Comments »

When we started The Science of Marketing, we knew we wanted to create a forum where a unique group of readers could join us in a unique conversation ... Read more..

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