Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..

Business Blogging: The Blogosphere is Buzzing

Thursday, July 10th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking | 2 Comments »

I've been noticing a trend lately, and I think I like it. As I tune in to my favorite marketing blogs, I'm seeing more and more posts about business/corporate ... Read more..

Netflix vs. Bloggers: Listen Up

Thursday, July 3rd, 2008 Posted in Blogging, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | 2 Comments »

I like movies. Actually, I love movies. So it should come as no surprise that I am one of Netflix's eight and a quarter million subscribers. Two ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

BtoB Magazine: Introducing the Chief Blogger

Thursday, June 12th, 2008 Posted in Blogging, Internal Communications, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | 5 Comments »

This week, BtoB Magazine published an interesting story on the state of the corporate blog, discussing some emerging trends that were gleaned from interviews with blogging and social media experts ... Read more..

We’ve Been Blogged: Thanks Guys

Thursday, May 15th, 2008 Posted in Blogging, Marketing, Marketing Communications, Web | No Comments »

When we started The Science of Marketing, we knew we wanted to create a forum where a unique group of readers could join us in a unique conversation ... Read more..

(Update) By the Numbers: Blogging Roadblocks

Thursday, May 8th, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Web | No Comments »

Last week, I happened upon a LinkedIn Question that offered a glimpse into the challenges that have been keeping companies out of the blogosphere.  So I did what any self ... Read more..

By The Numbers: Blogging Roadblocks

Thursday, May 1st, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | 3 Comments »

Here at the Science of Marketing, we're fascinated by numbers. That's why a recent question on LinkedIn caught my eye. The question, posed by Internet marketing ... Read more..

Blog Content: Consider the Source

Thursday, April 24th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

One of the greatest benefits of blogging is a steady stream of interesting content that can be used to engage and inform prospects. But constantly giving birth to new ... Read more..

Web Sites and Blogs: Tying It All Together

Thursday, April 17th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

One question that's been popping up centers around the level of acceptable linkage between a company's web site and its blog. Some of the common variations of this question include ... Read more..

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