White Papers: Get a Real Writer

Thursday, March 26th, 2009 Posted in Collateral, Marketing, Marketing Communications | No Comments »

This one's for all you high-tech companies out there.  I'm talking about companies with products that have complex value propositions, long sales cycles, and multiple buyers.  For these types of ... Read more..

Marketing Measurement: Believe

Thursday, March 12th, 2009 Posted in Lead Generation, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

Occasionally I get the question- "Are marketing activities really worth it?"  Sure, it sometimes takes the more direct form of "Is this really going to help my company?" or the ... Read more..

Analyst Relations: Fostering Allies

Thursday, December 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | 2 Comments »

Earlier this week, I was talking to a client about best practices in high-tech Analyst Relations - particularly the things we marketers can do early in our relationships with analysts ... Read more..

Writing a News Release: To Bullet or not to Bullet?

Thursday, October 16th, 2008 Posted in Collateral, Marketing, Marketing Communications, Outbound Communications | No Comments »

Yesterday, I was writing a press release for a client and came across an interesting dilemma.  I had these facts that I knew were important, but they just didn't lend ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Trade Shows: When to Go?

Thursday, March 13th, 2008 Posted in Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales | 2 Comments »

In any given industry, especially high tech, there are a handful of trade shows that are considered "must-go's". But deciding on whether or not to commit the budget, create the ... Read more..

Candid vs. Canned: How to Beat the Patriots in an Interview

Thursday, January 17th, 2008 Posted in Marketing, Messaging, Outbound Communications, Verbal Brand | No Comments »

Few would argue that the New England Patriots are tough to beat on the field. But when it comes to setting an example for conducting press conferences and media ... Read more..

Launch Planning: The Right Stuff

Monday, December 10th, 2007 Posted in Branding, Collateral, Marketing, Messaging, Outbound Communications | 1 Comment »

NASA takes launch planning very seriously. While many of us only see the last ten seconds of the countdown on the nightly news, the clock actually starts ticking a minimum ... Read more..