Marketing Phases: A Shift in Thinking

Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »

Here's a follow-up to a post I wrote in late August.  You remember - the one about marketing communications activities that happen in sequential stages to be most effective.  Since ... Read more..

Advertising and Promotion: Localize

Thursday, September 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

One Wednesday, not long ago, I was golfing with a friend who owns a local contracting business, and we got talking about advertising and promotions.  As a marketer, I'm amazed ... Read more..

Controversy: Room in B2B Marketing?

Thursday, August 21st, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Verbal Brand | 4 Comments »

On Monday, my wife and I found ourselves in New York at the XM Radio studios - sitting in on a live broadcast of The Opie and Anthony Show.  As ... Read more..

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

Slogans: Say What You Do

Wednesday, January 30th, 2008 Posted in Branding, Sales | 4 Comments »

On the way to driving my daughter to high school, I passed a commercial van with the slogan: "If it's in stock, we've got it". I didn't think much ... Read more..

Truth in Numbers: How Far Would You Go?

Thursday, January 24th, 2008 Posted in Collateral, Marketing | 1 Comment »

As I was driving to work this AM, I caught a radio spot for a local ski area, Mount Sunapee (NH). The commercial claimed that Mt. Sunapee is only ... Read more..

Thoughts on Advertising: Rachael Ray Lewis?

Friday, December 7th, 2007 Posted in Branding, Messaging, Verbal Brand | No Comments »

What do Rachael Ray and Ray Lewis have in common? Exactly - nothing. So, I'm puzzled, why did Dunkin' Donuts ran the Rachael Ray commercial during Patriots-Ravens game ... Read more..