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Marketing as an Art or Science: Must We Choose?
Wednesday, June 10th, 2009 Posted in Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 10 Comments »
Awhile back, Seth Godin proclaimed that marketing is both an art and a science, "and that's the problem". With all due respect, Seth, I have to disagree. More specifically, yes- ... Read more..Marketing Measurement: Believe
Thursday, March 12th, 2009 Posted in Lead Generation, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »
Occasionally I get the question- "Are marketing activities really worth it?" Sure, it sometimes takes the more direct form of "Is this really going to help my company?" or the ... Read more..Marketing: The Shift is On
Thursday, March 5th, 2009 Posted in Blogging, Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking, Verbal Brand | No Comments »
A few short years ago, effective marketing was measured in column inches, impressions and the cost per thousand of generating impressions. How well could we spin it, how many people ... Read more..Urgent Marketing: We Have WiFi
Saturday, December 20th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Sales | No Comments »
As one of 350,000 New Hampshire residents who lost power in last week's ice storm (and one of 25,000 without power 9 days later), I've re-evaluated my definition of urgent ... Read more..Rolling Thunder: The Ripple After The Splash
Thursday, December 4th, 2008 Posted in Blogging, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »
As thin sheets of ice begin to form on New England's many ponds, I can't help but think of...swimming. No, I'm not a member of the Polar Bear Club or ... Read more..Thoughts On Advertising: CSX Off Track
Tuesday, December 2nd, 2008 Posted in Branding, Marketing, Outbound Communications, Sales, Verbal Brand | 4 Comments »
Once a year it seems, something in advertising baffles me. Last year it was Rachael Ray and Dunkin' Donuts during football games. This year it is those four times an ... Read more..Print Adversiting: Page Stopping
Tuesday, November 11th, 2008 Posted in Branding, Lead Generation, Marketing, Messaging, Sales | 4 Comments »
The other day, I was absent-mindedly flipping through a magazine, The Numismatist, published monthly by, what else than, The American Numismatic Association (coin collectors). The magazine is filled with member-written ... Read more..Crowded Markets: Cut Through the Noise
Thursday, November 6th, 2008 Posted in Branding, Differentiation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 4 Comments »
Here it is, only two days after the historical election of 2008, and the campaign signs have already started to disappear. I'll miss them, because the multitude of ads that ... Read more..Marketing Phases: A Shift in Thinking
Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »
Here's a follow-up to a post I wrote in late August. You remember - the one about marketing communications activities that happen in sequential stages to be most effective. Since ... Read more..Advertising and Promotion: Localize
Thursday, September 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »
One Wednesday, not long ago, I was golfing with a friend who owns a local contracting business, and we got talking about advertising and promotions. As a marketer, I'm amazed ... Read more..