Comments on: Strategy in Action: Segmentation on the Web http://www.thescienceofmarketing.com/index.php/public-relations/strategy-in-action-segmentation-on-the-web/ This site and its comments reflect our approach to the world, that while marketing is definitely an art, it must also be underpinned with reason, logic and science. Wed, 28 Jul 2010 02:52:23 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Susie Leuchs http://www.thescienceofmarketing.com/index.php/public-relations/strategy-in-action-segmentation-on-the-web/comment-page-1/#comment-15499 Susie Leuchs Sat, 27 Mar 2010 07:32:37 +0000 http://www.thescienceofmarketing.com/index.php/public-relations/strategy-in-action-segmentation-on-the-web/#comment-15499 Between me and my husband we've owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I've settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are. Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

]]> By: Todd Cabral http://www.thescienceofmarketing.com/index.php/public-relations/strategy-in-action-segmentation-on-the-web/comment-page-1/#comment-10233 Todd Cabral Fri, 08 Aug 2008 12:08:37 +0000 http://www.thescienceofmarketing.com/index.php/public-relations/strategy-in-action-segmentation-on-the-web/#comment-10233 Thanks for the inspiration Ardath, you definitely got me thinking. I think microsites are another great way to leverage segmentation on the web. An "expertise" microsite, as you say, sounds interesting. Just to be sure I'm thinking in the right direction- it sounds like an expertise microsite could be part blog, part wiki, part information library, but all informational in nature. Is that about right? Thanks for the inspiration Ardath, you definitely got me thinking. I think microsites are another great way to leverage segmentation on the web. An “expertise” microsite, as you say, sounds interesting. Just to be sure I’m thinking in the right direction- it sounds like an expertise microsite could be part blog, part wiki, part information library, but all informational in nature. Is that about right?

]]> By: Ardath Albee http://www.thescienceofmarketing.com/index.php/public-relations/strategy-in-action-segmentation-on-the-web/comment-page-1/#comment-10202 Ardath Albee Thu, 07 Aug 2008 20:06:07 +0000 http://www.thescienceofmarketing.com/index.php/public-relations/strategy-in-action-segmentation-on-the-web/#comment-10202 Hi Todd, I'm rather proud that I helped inspire this "Strategy in Action" series, and I look forward to what comes next. This is an interesting topic. To stretch it farther, what do you have to say about separate "expertise" microsites to address segments? A bit beyond landing pages and separate from the corporate website which can often be a hotbed for political turf-staking. Do you see specific uses for microsites that can be integrated with other marketing tools and used to build deeper engagement in a really focused, relevant way? Thanks, Ardath Hi Todd,

I’m rather proud that I helped inspire this “Strategy in Action” series, and I look forward to what comes next.

This is an interesting topic. To stretch it farther, what do you have to say about separate “expertise” microsites to address segments? A bit beyond landing pages and separate from the corporate website which can often be a hotbed for political turf-staking.

Do you see specific uses for microsites that can be integrated with other marketing tools and used to build deeper engagement in a really focused, relevant way?

Thanks,
Ardath

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