Comments on: Communications: The Art Of The RFU http://www.thescienceofmarketing.com/index.php/public-relations/communications-the-art-of-the-rfu/ This site and its comments reflect our approach to the world, that while marketing is definitely an art, it must also be underpinned with reason, logic and science. Fri, 10 Sep 2010 06:59:35 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Todd Cabral http://www.thescienceofmarketing.com/index.php/public-relations/communications-the-art-of-the-rfu/comment-page-1/#comment-7649 Todd Cabral Wed, 18 Jun 2008 02:49:05 +0000 http://www.thescienceofmarketing.com/index.php/public-relations/communications-the-art-of-the-rfu/#comment-7649 Just to weigh in on this one...there can never be enough golf. Talk about a softball! Just to weigh in on this one…there can never be enough golf. Talk about a softball!

]]> By: Jeff Gwynne http://www.thescienceofmarketing.com/index.php/public-relations/communications-the-art-of-the-rfu/comment-page-1/#comment-7580 Jeff Gwynne Tue, 17 Jun 2008 14:21:16 +0000 http://www.thescienceofmarketing.com/index.php/public-relations/communications-the-art-of-the-rfu/#comment-7580 Mike- Exactly like that (feels like I threw you a softball right down the middle, to switch metaphors). We typically like to kick off blog posts with everyday opening gambits that everyone will get and some will really like. And, hopefully, they actually tie into the point we are trying to make. Keep me honest if we do *too much* golf (although I don't know if there is any such thing). As always, thanks for reading. -Jeff Mike-

Exactly like that (feels like I threw you a softball right down the middle, to switch metaphors).

We typically like to kick off blog posts with everyday opening gambits that everyone will get and some will really like. And, hopefully, they actually tie into the point we are trying to make.

Keep me honest if we do *too much* golf (although I don’t know if there is any such thing). As always, thanks for reading.

-Jeff

]]> By: Mike Marn http://www.thescienceofmarketing.com/index.php/public-relations/communications-the-art-of-the-rfu/comment-page-1/#comment-7577 Mike Marn Tue, 17 Jun 2008 14:12:42 +0000 http://www.thescienceofmarketing.com/index.php/public-relations/communications-the-art-of-the-rfu/#comment-7577 Or maybe like suggesting golf balls instead of a Starbucks card for a prizewinner you know to be an avid golfer? :) I agree totally with your point. My personal principle is that people are people before they are anything else, so you won't go wrong relating to them that way. Naturally, it can't be ingratiating or glad-handing, in a "congratulations on the new baby—got enough insurance" kind of way. Just picture a friend on the other end. I think that applies to blog topics, too, like the hole-in-one (although I'm always tempted to make some light business point with it.) If someone is turned off because it's not strictly business or a "white paper" level treatise, well -- he or she probably wouldn't like me anyway, and I'd be bored in return. By the way, a couple rounds of golf is ROI after my own heart! Or maybe like suggesting golf balls instead of a Starbucks card for a prizewinner you know to be an avid golfer? :)

I agree totally with your point. My personal principle is that people are people before they are anything else, so you won’t go wrong relating to them that way. Naturally, it can’t be ingratiating or glad-handing, in a “congratulations on the new baby—got enough insurance” kind of way. Just picture a friend on the other end.

I think that applies to blog topics, too, like the hole-in-one (although I’m always tempted to make some light business point with it.) If someone is turned off because it’s not strictly business or a “white paper” level treatise, well — he or she probably wouldn’t like me anyway, and I’d be bored in return.

By the way, a couple rounds of golf is ROI after my own heart!

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