Todd Cabral
Partner, Image Architects, LLC
Marketing Communications
For the past decade, Todd Cabral has been driving high-impact corporate marketing and communications programs for emerging and established technology leaders in New England and across the US. As a partner at Image Architects, Todd helps clients define and execute marketing strategies that create awareness, generate leads and better serve their installed base. Todd’s structured approach to marketing stems from his exposure to the exuberance of the late nineties technology boom, and his experience during the downturn that followed.
"As a marketer who grew up in and after the bubble, I’ve seen what can be done with seemingly infinite resources, and what can be accomplished on a shoestring," Todd noted. "In both environments, the programs that paid the highest dividends were built upon a strong foundation of positioning, differentiation and messaging, and had a well defined goal, audience and purpose. These principals form the foundation for my work with clients and my entries on this blog."
When he’s not getting in over his head with home improvement projects, Todd is either golfing poorly, practicing slight of hand or dropping in on his favorite Boston pub. Todd has a BS in Communications from Northeastern University, where he graduated Cum Laude.
E-mail MeEric Delin
Principal, Delin Design, Inc.
Startegic Creative Design
Eric began his career as a designer and art director. He quickly realized that his ability to understand clients’ business challenges would enable him to work at a more strategic level. He founded Delin Design in 1996 so that he could take on broader marketing challenges. Before founding Delin Design, Eric held senior creative positions at several successful design firms in greater Boston and has been the winner of numerous industry awards. Eric is fond of saying, "I love making the intangible tangible". This passion has helped many businesses establish strong brands and market effectively.
A graduate of Boston University with two decades in creative services, Eric knows how to put together all the elements of strategic marketing campaigns. Eric has worked successfully with both large companies and start-up businesses - in the technology, healthcare and educational sectors. When he’s not working, Eric lives with his wife and two sons and has an iPhone.
Jeff Gwynne
Partner, Image Architects, LLC
Communications Strategy
Jeff Gwynne has spent his career developing and executing marketing and business development strategies in the promotion of new products, services, companies, and markets. "Perhaps the biggest thing that I have learned is to make sure that every action has a reason, each investment maps to an end game and all moves are consistent with a common goal," said Jeff. "Lack of process and a logical link between goals, strategies and tactics is where start-ups, especially high tech start-ups, get stuck in the mud."
Jeff has seen 5000 movies, climbed 400 mountains, enjoys 30 sports and esoteric hobbies, and mows 2 acres of lawn every week. Jeff holds a BA in Physics from Bowdoin College, where he played rugby and graduated Summa Cum Laude. He also has an MSEE from WPI.
Peter Rosati
CEO, iBeam, Inc.
Web Application Design, Development and Marketing
Peter Rosati is a 20-year computer services industry veteran, and CEO of iBeam, Inc. a web services company providing marketing and operational consulting since 1995. iBeam provides services to companies that seek to increase the performance of their web activities and online presence. Peter is also the founder of iBeam product spinoffs TeamExtranet, and Arxspan.
Prior to iBeam, Peter served as MIS manager at AIG and senior analyst at IDC. "At IDC I consulted to huge service corporations and saw how difficult it can be for them to make tactical decisions to meet their goals", said Peter. "Eventually you learn to pinpoint the decision makers in these organizations who can affect change and implement tactical adjustments. I approach web consulting in the same manner." "We ultimately guide the client by asking ‘what do you want your website visitor to do when they get to your site?’ That gives us immediate insight into their goals and how their site can address multi-faceted initiatives. Then you design everything else around this. The look and feel, functionality and content must all be consistent with this goal and, most importantly, have an obvious call to action."
Peter drives three vehicles, which all sport bumper stickers: "I’d rather be racing!" In his spare time he enjoys auto racing, soccer (coaching, playing and watching), sailing, eating at fine restaurants and drinking red wines. Peter majored in engineering and marketing at Northeastern University.
Peter is currently the President of the Karting Industry Council, a racing industry manufacturer organization, Chairman of the Holliston Conservation Commission and serves on the boards of several companies in the Boston area.
Randy Uram
President, Creating Confidence, LLC
Lead Generation
Randy Uram knows how to build a great sales organization and he knows how to close a deal. He has more than 20 years experience in sales and sales management at a number of world class as well as start-up companies including Masscomp, Wellfleet/Bay Networks/Nortel, New Oak Communications, Quantum Bridge Communications and ExaGrid Systems. Randy has been instrumental in growing each of these companies from very early to successful, revenue producing stages.
"Closing the big deal is an important thing, but it’s not the only thing. " said Randy. "Building a world class sales organization means scale and process. You have to know how to create and grow an organization that is always striving to exceed customer expectations and you have to put a sales process in place that is designed to add predictability to the pipeline as well as increase revenue."
Randy enjoys spending time with his family as well as the outdoor adventure - whether it’s skiing the double diamonds, participating in Ironman triathalons or camping out in the backyard with his kids. Randy holds a BS in computer science and chemistry from the University of Pittsburgh and a MS in computer science from Purdue.