Thoughts on Advertising: Rachael Ray Lewis?
What do Rachael Ray and Ray Lewis have in common? Exactly – nothing. So, I’m puzzled, why did Dunkin’ Donuts ran the Rachael Ray commercial during Patriots-Ravens game on Monday night? I feel confident in my ability to pick up the slightest subtleties in media and make a logical connection to the audience. But, I just don’t get this one – coffee and football, yes. But, Rachael Ray, gift shopping, vanilla spice coffee, gingerbread donuts, "delish" AND FOOTBALL – no way!
Can anyone help me understand this? Please.
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