The Science of Marketing

The other day I was collecting my mail at the town post office/store/restaurant/bank (yeah, I live in one of those towns) and noticed a couple of guys getting coffee. I noticed these guys because they both had near identical sweatshirts with the name of their employer, a landscaper, on them. They were the same color, had the same layout and fonts, same everything except each had a different slogan…

Quality That’s Affordable

Because Quality Matters

We all know that companies often have different treatments of their visual brand - different sized logos, logos with and without the company name and different colors within the palette. In fact, Yahoo! and Google do this brilliantly when it comes to holidays. Regardless of the treatment, you still know what company it is.

But, is it OK to display slogan variations around a corporate message or attribute? Does this confuse the brand?

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.