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	<title>Comments on: Everyone&#8217;s in Marketing: Deal With It</title>
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	<link>http://www.thescienceofmarketing.com/index.php/internal-communications/everyones-in-marketing-deal-with-it/</link>
	<description>This site and its comments reflect our approach to the world, that while marketing is definitely an art, it must also be underpinned with reason, logic and science.</description>
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		<title>By: Todd Cabral</title>
		<link>http://www.thescienceofmarketing.com/index.php/internal-communications/everyones-in-marketing-deal-with-it/comment-page-1/#comment-15406</link>
		<dc:creator>Todd Cabral</dc:creator>
		<pubDate>Mon, 08 Jun 2009 01:42:54 +0000</pubDate>
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		<description>Hi Mark,

So true - all that competition can be a good thing.  It doesn&#039;t always make it easy to swallow, but it can make us work harder.

Thanks for reading, and for the comment.</description>
		<content:encoded><![CDATA[<p>Hi Mark,</p>
<p>So true &#8211; all that competition can be a good thing.  It doesn&#8217;t always make it easy to swallow, but it can make us work harder.</p>
<p>Thanks for reading, and for the comment.</p>
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		<title>By: Mike Marn</title>
		<link>http://www.thescienceofmarketing.com/index.php/internal-communications/everyones-in-marketing-deal-with-it/comment-page-1/#comment-15398</link>
		<dc:creator>Mike Marn</dc:creator>
		<pubDate>Wed, 03 Jun 2009 14:39:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/?p=407#comment-15398</guid>
		<description>Todd,
Ever since I was a tadpole copywriter in Chicago, I&#039;ve felt that writers, in particular, get the short end of the deal. Back before doing a layout meant grabbing a mouse, there was always a mystique to art direction. Few clients ever thought they could draw, so they were in awe of those who could. WOW, a real PICTURE! (Their only input was &quot;make the logo bigger.&quot;)

Those same clients also felt, unfortunately, that &quot;writing&quot; was totally different. Once you pass penmanship in the third grade, you&#039;re a writer, and fully qualified to judge/change/improve/butcher the work of any other one. Deep down, they think they could do it better themselves if they only had time.

So in this era, when a few computer skills make everyone an everything (in their minds), it&#039;s no surprise that we get more &quot;helpful advice&quot; than ever. No, it isn&#039;t easy to deal with. But the simple reality is, we have to--we have no other choice. One silver lining, though. All this new &quot;competition&quot; is a good reminder that we can never afford to mail it in, or give any less than our best effort on every project. The only way to distinguish ourselves is to, well -- distinguish ourselves!</description>
		<content:encoded><![CDATA[<p>Todd,<br />
Ever since I was a tadpole copywriter in Chicago, I&#8217;ve felt that writers, in particular, get the short end of the deal. Back before doing a layout meant grabbing a mouse, there was always a mystique to art direction. Few clients ever thought they could draw, so they were in awe of those who could. WOW, a real PICTURE! (Their only input was &#8220;make the logo bigger.&#8221;)</p>
<p>Those same clients also felt, unfortunately, that &#8220;writing&#8221; was totally different. Once you pass penmanship in the third grade, you&#8217;re a writer, and fully qualified to judge/change/improve/butcher the work of any other one. Deep down, they think they could do it better themselves if they only had time.</p>
<p>So in this era, when a few computer skills make everyone an everything (in their minds), it&#8217;s no surprise that we get more &#8220;helpful advice&#8221; than ever. No, it isn&#8217;t easy to deal with. But the simple reality is, we have to&#8211;we have no other choice. One silver lining, though. All this new &#8220;competition&#8221; is a good reminder that we can never afford to mail it in, or give any less than our best effort on every project. The only way to distinguish ourselves is to, well &#8212; distinguish ourselves!</p>
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	<item>
		<title>By: Todd Cabral</title>
		<link>http://www.thescienceofmarketing.com/index.php/internal-communications/everyones-in-marketing-deal-with-it/comment-page-1/#comment-15377</link>
		<dc:creator>Todd Cabral</dc:creator>
		<pubDate>Thu, 14 May 2009 16:02:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/?p=407#comment-15377</guid>
		<description>I&#039;m glad I could help.</description>
		<content:encoded><![CDATA[<p>I&#8217;m glad I could help.</p>
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		<title>By: Jeff Gwynne</title>
		<link>http://www.thescienceofmarketing.com/index.php/internal-communications/everyones-in-marketing-deal-with-it/comment-page-1/#comment-15372</link>
		<dc:creator>Jeff Gwynne</dc:creator>
		<pubDate>Sat, 09 May 2009 17:35:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/?p=407#comment-15372</guid>
		<description>I felt better just reading this.</description>
		<content:encoded><![CDATA[<p>I felt better just reading this.</p>
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