Comments on: Marketing Budgets: Focus http://www.thescienceofmarketing.com/index.php/differentiation/marketing-budgets-focus/ This site and its comments reflect our approach to the world, that while marketing is definitely an art, it must also be underpinned with reason, logic and science. Wed, 28 Jul 2010 02:52:23 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Todd Cabral http://www.thescienceofmarketing.com/index.php/differentiation/marketing-budgets-focus/comment-page-1/#comment-15191 Todd Cabral Fri, 14 Nov 2008 17:34:28 +0000 http://www.thescienceofmarketing.com/?p=302#comment-15191 Thanks Drew. I agree- stretching the budget too thin is never a good idea. Unless you've always got a surplus of money floating around somewhere...but I haven't met anyone like that recently :) Thanks for reading. Todd Thanks Drew. I agree- stretching the budget too thin is never a good idea. Unless you’ve always got a surplus of money floating around somewhere…but I haven’t met anyone like that recently :)

Thanks for reading.

Todd

]]> By: Drew McLellan http://www.thescienceofmarketing.com/index.php/differentiation/marketing-budgets-focus/comment-page-1/#comment-15189 Drew McLellan Fri, 14 Nov 2008 04:52:42 +0000 http://www.thescienceofmarketing.com/?p=302#comment-15189 Todd, You made a very valid point. We can't over spend. My point was actually a tangent of that. Too many marketing pros try to stretch their budget too far. They take on too many tactics or different media. We can't take on more than we can pay for (your point) or stretch the budget so that everything you buy is too weak and ineffective. (my point) Drew Todd,

You made a very valid point. We can’t over spend. My point was actually a tangent of that. Too many marketing pros try to stretch their budget too far. They take on too many tactics or different media. We can’t take on more than we can pay for (your point) or stretch the budget so that everything you buy is too weak and ineffective. (my point)

Drew

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