Comments on: Crowded Markets: Cut Through the Noise http://www.thescienceofmarketing.com/index.php/differentiation/crowded-markets-cut-through-the-noise/ This site and its comments reflect our approach to the world, that while marketing is definitely an art, it must also be underpinned with reason, logic and science. Wed, 28 Jul 2010 02:52:23 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Todd Cabral http://www.thescienceofmarketing.com/index.php/differentiation/crowded-markets-cut-through-the-noise/comment-page-1/#comment-15173 Todd Cabral Tue, 11 Nov 2008 14:46:54 +0000 http://www.thescienceofmarketing.com/?p=284#comment-15173 Thanks for reading Scott. I agree that research is critical, and I'd add that spending time with customers is equally as important. In the case of messaging, what we don't know really can hurt us! Thanks for reading Scott. I agree that research is critical, and I’d add that spending time with customers is equally as important. In the case of messaging, what we don’t know really can hurt us!

]]> By: Scott Babb http://www.thescienceofmarketing.com/index.php/differentiation/crowded-markets-cut-through-the-noise/comment-page-1/#comment-15172 Scott Babb Mon, 10 Nov 2008 16:48:40 +0000 http://www.thescienceofmarketing.com/?p=284#comment-15172 I like the analogy Todd it makes sense on numerous levels. Research is king here, now lets try and find the clients that feel the same way! Oh yeah, and that can afford it too! I like the analogy Todd it makes sense on numerous levels. Research is king here, now lets try and find the clients that feel the same way! Oh yeah, and that can afford it too!

]]> By: Todd Cabral http://www.thescienceofmarketing.com/index.php/differentiation/crowded-markets-cut-through-the-noise/comment-page-1/#comment-15169 Todd Cabral Fri, 07 Nov 2008 14:38:47 +0000 http://www.thescienceofmarketing.com/?p=284#comment-15169 Hey Jeff, Thanks for reading, I'm glad the post jarred something loose for you. Thai food is a must, let's book it. Hey Jeff,

Thanks for reading, I’m glad the post jarred something loose for you. Thai food is a must, let’s book it.

]]> By: Jeff Gwynne http://www.thescienceofmarketing.com/index.php/differentiation/crowded-markets-cut-through-the-noise/comment-page-1/#comment-15168 Jeff Gwynne Thu, 06 Nov 2008 21:57:29 +0000 http://www.thescienceofmarketing.com/?p=284#comment-15168 Todd- Nice post. It reminded me that market segmentation is still an important part of communications strategy. If for nothing else, to remind you to develop messages and tactics that individually address each segment. Since one-on-one communications is the only way to cut through the mass of signs on the hill. It was a very timely reminder for me. Come down and have Thai food with me sometime. -Jeff Todd-

Nice post. It reminded me that market segmentation is still an important part of communications strategy. If for nothing else, to remind you to develop messages and tactics that individually address each segment. Since one-on-one communications is the only way to cut through the mass of signs on the hill.

It was a very timely reminder for me.

Come down and have Thai food with me sometime.

-Jeff

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