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	<title>Comments on: Branding: How &#8216;Bout a Match?</title>
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	<link>http://www.thescienceofmarketing.com/index.php/differentiation/branding-how-bout-a-match/</link>
	<description>This site and its comments reflect our approach to the world, that while marketing is definitely an art, it must also be underpinned with reason, logic and science.</description>
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		<title>By: Jeff Gwynne</title>
		<link>http://www.thescienceofmarketing.com/index.php/differentiation/branding-how-bout-a-match/comment-page-1/#comment-8433</link>
		<dc:creator>Jeff Gwynne</dc:creator>
		<pubDate>Tue, 01 Jul 2008 18:54:33 +0000</pubDate>
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		<description>Mike-

Don&#039;t discount the possibility that the door is only being held together by magnetic force.

-Jeff

I want to say one word to you. Just one word.
Yes, sir.
Are you listening?
Yes, I am.
Plastics.
Just how do you mean that, sir?</description>
		<content:encoded><![CDATA[<p>Mike-</p>
<p>Don&#8217;t discount the possibility that the door is only being held together by magnetic force.</p>
<p>-Jeff</p>
<p>I want to say one word to you. Just one word.<br />
Yes, sir.<br />
Are you listening?<br />
Yes, I am.<br />
Plastics.<br />
Just how do you mean that, sir?</p>
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		<title>By: Mike Marn</title>
		<link>http://www.thescienceofmarketing.com/index.php/differentiation/branding-how-bout-a-match/comment-page-1/#comment-8431</link>
		<dc:creator>Mike Marn</dc:creator>
		<pubDate>Tue, 01 Jul 2008 18:28:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/index.php/differentiation/branding-how-bout-a-match/#comment-8431</guid>
		<description>My refrigerator door is like a time capsule. I think we&#039;ve got some honors from when my college son was in junior high. Magnets from places that have long since closed. Reminder cards for doctors&#039; appointments from 2006. I&#039;d get rid of &#039;em all, but then I&#039;d have to clean the door.

Or else get a new plastic refrigerator, like Jeff.... :)</description>
		<content:encoded><![CDATA[<p>My refrigerator door is like a time capsule. I think we&#8217;ve got some honors from when my college son was in junior high. Magnets from places that have long since closed. Reminder cards for doctors&#8217; appointments from 2006. I&#8217;d get rid of &#8216;em all, but then I&#8217;d have to clean the door.</p>
<p>Or else get a new plastic refrigerator, like Jeff&#8230;. <img src='http://www.thescienceofmarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Jeff Gwynne</title>
		<link>http://www.thescienceofmarketing.com/index.php/differentiation/branding-how-bout-a-match/comment-page-1/#comment-8426</link>
		<dc:creator>Jeff Gwynne</dc:creator>
		<pubDate>Tue, 01 Jul 2008 16:13:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/index.php/differentiation/branding-how-bout-a-match/#comment-8426</guid>
		<description>Diana-

That&#039;s a great one.  I love those magnets (next to key chain bottle openers). Unfortunately, our latest refrigerator is not steel so magnets just fall to the ground...

Jeff</description>
		<content:encoded><![CDATA[<p>Diana-</p>
<p>That&#8217;s a great one.  I love those magnets (next to key chain bottle openers). Unfortunately, our latest refrigerator is not steel so magnets just fall to the ground&#8230;</p>
<p>Jeff</p>
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	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.thescienceofmarketing.com/index.php/differentiation/branding-how-bout-a-match/comment-page-1/#comment-8425</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Tue, 01 Jul 2008 16:06:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/index.php/differentiation/branding-how-bout-a-match/#comment-8425</guid>
		<description>Refrigerator magnets. I&#039;ve had one on my fridge for a few years now for a pet sitting service. Haven&#039;t used it yet, but I&#039;m not throwing it away.

I also have one for my son&#039;s doctor and the vet.

In addition to providing phone numbers, the magnets do a good job of holding up my son&#039;s artwork.</description>
		<content:encoded><![CDATA[<p>Refrigerator magnets. I&#8217;ve had one on my fridge for a few years now for a pet sitting service. Haven&#8217;t used it yet, but I&#8217;m not throwing it away.</p>
<p>I also have one for my son&#8217;s doctor and the vet.</p>
<p>In addition to providing phone numbers, the magnets do a good job of holding up my son&#8217;s artwork.</p>
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