Branding: How ‘Bout a Match?
On Sunday, I had some time to kill in Boston while I waited for my daughter to get off work and decided to walk over to the Museum of Fine Arts. However, I was derailed by a stop at the Summer Shack. Since it was muggy and I was hungry, I stopped in for some fine New England seafood and a few innings of the Red Sox game.
On the way out, I noticed a container of small boxes at the hostess station. These small boxes contained wooden matches. With the demise of indoor smoking, I thought restaurant matches were gone forever. Yet here they were. Cigarettes notwithstanding, matches are still good to start a fire in the wood stove, light a candle on a birthday cake and spark the occassional cigar on the golf course. But, you never seem to have them around anymore. I was delighted to get some.
Now I have something useful to remember my dining experience (along with a list of Summer Shack locations). I wish more restaurants did this.
What useful item could you give your customers to make you memorable?
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July 1st, 2008 at 12:06 pm
Refrigerator magnets. I’ve had one on my fridge for a few years now for a pet sitting service. Haven’t used it yet, but I’m not throwing it away.
I also have one for my son’s doctor and the vet.
In addition to providing phone numbers, the magnets do a good job of holding up my son’s artwork.
July 1st, 2008 at 12:13 pm
Diana-
That’s a great one. I love those magnets (next to key chain bottle openers). Unfortunately, our latest refrigerator is not steel so magnets just fall to the ground…
Jeff
July 1st, 2008 at 2:28 pm
My refrigerator door is like a time capsule. I think we’ve got some honors from when my college son was in junior high. Magnets from places that have long since closed. Reminder cards for doctors’ appointments from 2006. I’d get rid of ‘em all, but then I’d have to clean the door.
Or else get a new plastic refrigerator, like Jeff….
July 1st, 2008 at 2:54 pm
Mike-
Don’t discount the possibility that the door is only being held together by magnetic force.
-Jeff
I want to say one word to you. Just one word.
Yes, sir.
Are you listening?
Yes, I am.
Plastics.
Just how do you mean that, sir?