Recap: 100 Posts Later

Recap: 100 Posts LaterAs you may have figured out, my fellow author and I alternate posts.  He gets Tuesdays, I get Thursdays.  So as we began closing in in our 100th post, we wondered who would get the honor.  I have to admit, I peeked ahead a little to see who it would be, and was happy to see that I would be writing today’s monumental entry.  I was pleased, not only because I’m a sentimental sap who enjoys reminiscing, but also because I knew that inspiration would come easy (and you probably know that it’s not always easy creating fresh content). So, with this – our 100th post – I offer you a brief and humble recap of what a couple first time bloggers have been able to accomplish in a little less than a year:

Cornering the Globe

With our first 99 posts, we’ve had 3,899 unique visitors from 103 countries on six continents (Come on Antarctica!).  In the US, we’ve touched every state except Alaska, but we’re still holding out hope that Sarah Palin will stop by before the election.

Joining the Conversation

One of the best parts of blogging is participating in all the great discussions going on out there.  Since we started doing this, we’ve had about 200 other blog posts link to us.  And we’ve started conversations of our own, sparking over a hundred comments on the stuff we’ve written.

Contributing to a Cool Book for a Great Cause

We never saw this one coming, but we’re sure glad it did.  Through blogging, we came across the opportunity to contribute a short chapter to The Age of Conversation 2, which is due out any day now.  We’ve written exhaustively about the experience, so if you haven’t heard of it, you can catch up here.

Keeping Readers Happy

For us, it’s tough to pick our favorite posts.  For our readers, it’s as easy as a click or a comment.  We keep a close eye on what our readers respond to, and try to deliver content that keeps them coming back.  Here are The Science of Marketing’s most popular posts so far:

  1. Pricing Strategy: Anchors
  2. Internal Communications: Own It
  3. Slogans: Say What You Do
  4. Market Segmentation: How to Prioritize Targets
  5. Mission Statement: Make it Possible

 That’s not bad for 100 posts.  We’re looking forward to the next 100, and hope you are too.


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