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	<title>Comments on: Reader Favorites: Our Ten Most Popular Posts</title>
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	<link>http://www.thescienceofmarketing.com/index.php/blogging/reader-favorites-our-ten-most-popular-posts/</link>
	<description>This site and its comments reflect our approach to the world, that while marketing is definitely an art, it must also be underpinned with reason, logic and science.</description>
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		<title>By: Todd Cabral</title>
		<link>http://www.thescienceofmarketing.com/index.php/blogging/reader-favorites-our-ten-most-popular-posts/comment-page-1/#comment-8960</link>
		<dc:creator>Todd Cabral</dc:creator>
		<pubDate>Tue, 15 Jul 2008 11:54:47 +0000</pubDate>
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		<description>Thanks Tom.  I was surprised at how diverse the favorite posts were- I guess we have Renaissance Readers.

Now days, companies definitely have to engage the blogosphere, at the very least to see what&#039;s being said about their products or market.  Check out the post about Netflix as an example of how companies can also tune in to blogs as a form of market research.

Thanks for reading!</description>
		<content:encoded><![CDATA[<p>Thanks Tom.  I was surprised at how diverse the favorite posts were- I guess we have Renaissance Readers.</p>
<p>Now days, companies definitely have to engage the blogosphere, at the very least to see what&#8217;s being said about their products or market.  Check out the post about Netflix as an example of how companies can also tune in to blogs as a form of market research.</p>
<p>Thanks for reading!</p>
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		<title>By: Tom Pick</title>
		<link>http://www.thescienceofmarketing.com/index.php/blogging/reader-favorites-our-ten-most-popular-posts/comment-page-1/#comment-8951</link>
		<dc:creator>Tom Pick</dc:creator>
		<pubDate>Tue, 15 Jul 2008 01:31:44 +0000</pubDate>
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		<description>Todd - it&#039;s great to do this every now and then. Very interesting to your readers to see which posts have generated the highest readership. Your post on not having to blog to belong to the blogosphere is particularly helpful. It&#039;s important for marketers and PR pros to monitor what&#039;s being said about their companies and be part of the conversation, even if having their own corporate blog is impractical.</description>
		<content:encoded><![CDATA[<p>Todd &#8211; it&#8217;s great to do this every now and then. Very interesting to your readers to see which posts have generated the highest readership. Your post on not having to blog to belong to the blogosphere is particularly helpful. It&#8217;s important for marketers and PR pros to monitor what&#8217;s being said about their companies and be part of the conversation, even if having their own corporate blog is impractical.</p>
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