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	<title>Comments on: Netflix vs. Bloggers: Listen Up</title>
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	<link>http://www.thescienceofmarketing.com/index.php/blogging/netflix-vs-bloggers-listen-up/</link>
	<description>This site and its comments reflect our approach to the world, that while marketing is definitely an art, it must also be underpinned with reason, logic and science.</description>
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		<title>By: Todd Cabral</title>
		<link>http://www.thescienceofmarketing.com/index.php/blogging/netflix-vs-bloggers-listen-up/comment-page-1/#comment-8464</link>
		<dc:creator>Todd Cabral</dc:creator>
		<pubDate>Fri, 04 Jul 2008 14:01:04 +0000</pubDate>
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		<description>Good stuff Smithers. I think you&#039;re right, there&#039;s a hierarchy in the B2B world, and the top of the pecking order carries a lot of weight.  But what if 50 IT Managers are raving about the same storage virtualization software?  I&#039;d imagine volume has a different meaning in the B2B space, but the scale is smaller.  Or maybe that&#039;s just the coffee talking. 

Thanks for reading!</description>
		<content:encoded><![CDATA[<p>Good stuff Smithers. I think you&#8217;re right, there&#8217;s a hierarchy in the B2B world, and the top of the pecking order carries a lot of weight.  But what if 50 IT Managers are raving about the same storage virtualization software?  I&#8217;d imagine volume has a different meaning in the B2B space, but the scale is smaller.  Or maybe that&#8217;s just the coffee talking. </p>
<p>Thanks for reading!</p>
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		<title>By: Smithers</title>
		<link>http://www.thescienceofmarketing.com/index.php/blogging/netflix-vs-bloggers-listen-up/comment-page-1/#comment-8451</link>
		<dc:creator>Smithers</dc:creator>
		<pubDate>Thu, 03 Jul 2008 16:19:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/index.php/blogging/netflix-vs-bloggers-listen-up/#comment-8451</guid>
		<description>To the Over-Caffeinated,

This was a great example of how the volume of consumers helped direct new functionality and business direction. In the consumer market volume often speaks larger than words. 

I suspect the challenge comes in the B2B space when the social media opnion of a Fortune 500 CIO must be considered differently than the IT Manager of a smaller business. Thoughts?</description>
		<content:encoded><![CDATA[<p>To the Over-Caffeinated,</p>
<p>This was a great example of how the volume of consumers helped direct new functionality and business direction. In the consumer market volume often speaks larger than words. </p>
<p>I suspect the challenge comes in the B2B space when the social media opnion of a Fortune 500 CIO must be considered differently than the IT Manager of a smaller business. Thoughts?</p>
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