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	<title>Comments on: High Tech Blogging: Why?</title>
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	<link>http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/</link>
	<description>This site and its comments reflect our approach to the world, that while marketing is definitely an art, it must also be underpinned with reason, logic and science.</description>
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		<title>By: Jeff Gwynne</title>
		<link>http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/comment-page-1/#comment-281</link>
		<dc:creator>Jeff Gwynne</dc:creator>
		<pubDate>Wed, 27 Feb 2008 15:46:16 +0000</pubDate>
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		<description>Great.  Thanks.  I just subscribed.

-Jeff</description>
		<content:encoded><![CDATA[<p>Great.  Thanks.  I just subscribed.</p>
<p>-Jeff</p>
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		<title>By: Dianna Huff</title>
		<link>http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/comment-page-1/#comment-280</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Wed, 27 Feb 2008 15:16:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/#comment-280</guid>
		<description>Jeff -- Your post inspired a newsletter article -- and I included a link to this post in it. You really provided a thought provoking question!</description>
		<content:encoded><![CDATA[<p>Jeff &#8212; Your post inspired a newsletter article &#8212; and I included a link to this post in it. You really provided a thought provoking question!</p>
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		<title>By: Jeff Gwynne</title>
		<link>http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/comment-page-1/#comment-266</link>
		<dc:creator>Jeff Gwynne</dc:creator>
		<pubDate>Tue, 26 Feb 2008 14:08:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/#comment-266</guid>
		<description>Diana-

I agree you have to have good content (and keywords have to be relevant).  Perhaps I have #1 and #3 reversed in order of importance?

I&#039;d hope people will eventually like my stuff for what it is, but they have to find me to like me and SEO is a tool toward that end.

Thanks, as always, for reading.  I really appreciate it and good luck with your teleclass.

-Jeff</description>
		<content:encoded><![CDATA[<p>Diana-</p>
<p>I agree you have to have good content (and keywords have to be relevant).  Perhaps I have #1 and #3 reversed in order of importance?</p>
<p>I&#8217;d hope people will eventually like my stuff for what it is, but they have to find me to like me and SEO is a tool toward that end.</p>
<p>Thanks, as always, for reading.  I really appreciate it and good luck with your teleclass.</p>
<p>-Jeff</p>
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		<title>By: Dianna Huff</title>
		<link>http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/comment-page-1/#comment-264</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Tue, 26 Feb 2008 12:42:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/#comment-264</guid>
		<description>Jeff -- I&#039;ve been thinking of the whole &quot;blogging is good for SEO&quot; idea and I have to say that starting a blog merely to target keywords really bothers me. If a company can&#039;t develop a good Website that includes educational content (articles, white papers, case studies, etc.) optimized for search engines, then the company really shouldn&#039;t start a blog. 

It&#039;s the *content* that&#039;s important, not keywords. 

However, I do agree that search engines like blogs -- but you can achieve the same thing with a Website. You have to regularly add content. That&#039;s why SEs like blogs.</description>
		<content:encoded><![CDATA[<p>Jeff &#8212; I&#8217;ve been thinking of the whole &#8220;blogging is good for SEO&#8221; idea and I have to say that starting a blog merely to target keywords really bothers me. If a company can&#8217;t develop a good Website that includes educational content (articles, white papers, case studies, etc.) optimized for search engines, then the company really shouldn&#8217;t start a blog. </p>
<p>It&#8217;s the *content* that&#8217;s important, not keywords. </p>
<p>However, I do agree that search engines like blogs &#8212; but you can achieve the same thing with a Website. You have to regularly add content. That&#8217;s why SEs like blogs.</p>
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		<title>By: Jeff Gwynne</title>
		<link>http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/comment-page-1/#comment-261</link>
		<dc:creator>Jeff Gwynne</dc:creator>
		<pubDate>Tue, 26 Feb 2008 11:47:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/#comment-261</guid>
		<description>Thanks for reading, Paul.  We just transitioned our corporate web site to WordPress, too.  

Jeff</description>
		<content:encoded><![CDATA[<p>Thanks for reading, Paul.  We just transitioned our corporate web site to WordPress, too.  </p>
<p>Jeff</p>
]]></content:encoded>
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		<title>By: Paul &#124; SameTrafficMoreSales.com</title>
		<link>http://www.thescienceofmarketing.com/index.php/blogging/high-tech-blogging-why/comment-page-1/#comment-260</link>
		<dc:creator>Paul &#124; SameTrafficMoreSales.com</dc:creator>
		<pubDate>Tue, 26 Feb 2008 11:09:11 +0000</pubDate>
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		<description>I designed a site for a local client, and even though his business is not the most exciting in the world, I&#039;m going to add a blog to his site particularly for reason #1 that you specified - there are lots of related keywords I&#039;d like to target, but couldn&#039;t on the main site.

Hopefully I&#039;m thinking there might be other good uses for the blog, over time.</description>
		<content:encoded><![CDATA[<p>I designed a site for a local client, and even though his business is not the most exciting in the world, I&#8217;m going to add a blog to his site particularly for reason #1 that you specified &#8211; there are lots of related keywords I&#8217;d like to target, but couldn&#8217;t on the main site.</p>
<p>Hopefully I&#8217;m thinking there might be other good uses for the blog, over time.</p>
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