The Science of Marketing

I’ve been noticing a trend lately, and I think I like it. As I tune in to my favorite marketing blogs, I’m seeing more and more posts about business/corporate blogging. To me, interest from bloggers reflects interest from the mass market, and that’s what has me so excited this morning. That and the Yankees mini-sweep of the Tampa Bay "Rays", but I’ll try to keep it focused.

As an example, Ardath Albee wrote a provocative post asking readers to take a good hard look at their corporate blogs to see if they’re boring. In the post, she cites a recent study by Forrester that tracks some interesting trends in corporate blogging. Ardath also offers some tips on how to spice up your corporate blog, and a good discussion follows. It’s definitely worth checking out.

Another good post by Lee Odden covers three common mistakes companies make with their blogs, why they make them, and how to avoid them. One of the underlying themes of Lee’s post is that companies need to think through how a corporate blog fits into the marketing mix strategically, and how it’s going to work mechanically. I couldn’t agree more. Don’t just sign up for a Wordpress account - build a plan so your blog serves a purpose and sustains and scales.

We’ve also written some recent posts on business/corporate blogs, including one on sourcing good content and another on the emergence of a "Chief Blogger". As the interest in this area grows, we’ll definitely be writing more. I have a feeling other bloggers will too, and that’s music to my ears.

Now - is it just me, or is "The Rays" a goofy name for a baseball team? I mean, I would understand if everyone on the team was named Ray. Focus, Todd, focus.

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