Blogging: Expand Your Brand
I really like Chris Brogan’s latest blog post, "Twelve Ways to Sell Social Media to Your Boss". If you are considering launching a B2B blog or you are getting push back from management about starting a blog, it is well worth the read. Chris’s #1 way to sell is
Social media tools like blogging, social networks, and social bookmarking are more effective in reaching the millions online than a traditional website.
While our web site and blog don’t reach millions, i thought I would look at the Google Analytics data to see just how many people visit each. I went back to December 2007, when we started The Science of Marketing Blog to make the comparison. From December 2007 to the beginning of August 2008, here are the (rounded) visit stats.
ImageArchitects.Net (Web Site) 900
TheScienceOfMarketing.Com (Blog) 3600
Not only are the visits 4:1 in favor of our blog, it should come as no surprise that our blog is the number one referral site to our web site (and number three source behind direct visits and Google searches).
Given that a blog is inexpensive to implement (Chris’s #3 way), why wouldn’t any B2B organization expand the reach of their brand and messages with a blog?
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