Archive for July, 2009

The Four New Ps of Marketing

Thursday, July 23rd, 2009 Posted in Branding, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 5 Comments »

I recently decided that marketing needs a few more Ps.  Don't worry, the classics; Product, Place, Promotion and Price; still apply.  But over the past year, the more I worked ... Read more..