Archive for June, 2009

Marketing as an Art or Science: Must We Choose?

Wednesday, June 10th, 2009 Posted in Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 10 Comments »

Awhile back, Seth Godin proclaimed that marketing is both an art and a science, "and that's the problem".  With all due respect, Seth, I have to disagree.  More specifically, yes- ... Read more..