Archive for March, 2009

White Papers: Get a Real Writer

Thursday, March 26th, 2009 Posted in Collateral, Marketing, Marketing Communications | No Comments »

This one's for all you high-tech companies out there.  I'm talking about companies with products that have complex value propositions, long sales cycles, and multiple buyers.  For these types of ... Read more..

Sans Serif Serif

Tuesday, March 24th, 2009 Posted in Blogging, Collateral, Marketing, Marketing Communications, Web | 4 Comments »

Recently, I have been engaged in an ongoing discussion with a colleague (a financial guy, no less) about the use of serif versus sans serif fonts.  I just expected it ... Read more..

E-Mail Marketing: Misconception #1

Thursday, March 19th, 2009 Posted in Lead Generation, Market Segmentation, Marketing, Marketing Communications, Outbound Communications | 2 Comments »

Recent data from Marketing Sherpa, and a recent post by Ardath Albee of Marketing Interactions peel back the curtain on one of the biggest misconceptions in e-mail marketing- people ignore ... Read more..

Marketing Measurement: Believe

Thursday, March 12th, 2009 Posted in Lead Generation, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

Occasionally I get the question- "Are marketing activities really worth it?"  Sure, it sometimes takes the more direct form of "Is this really going to help my company?" or the ... Read more..

Marketing: The Shift is On

Thursday, March 5th, 2009 Posted in Blogging, Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking, Verbal Brand | No Comments »

A few short years ago, effective marketing was measured in column inches, impressions and the cost per thousand of generating impressions.  How well could we spin it, how many people ... Read more..