Archive for February, 2009

Building Awareness: Substance over Sizzle

Thursday, February 26th, 2009 Posted in Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Verbal Brand | 2 Comments »

Did anyone else see Barack Obama's address to Congress this week?  Whether or not you agree with this president's politics and policies, you have to admit that there was a ... Read more..

The Multi-Author Blog: A Business’ Best Friend

Thursday, February 19th, 2009 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

A recent client engagement has reinforced a gut feeling I've had for a long time: business blogging is hard.  More specifically, it's very difficult for a professional to make a ... Read more..

Launch Planning: Taking My Own Advice

Thursday, February 12th, 2009 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

My apologies for the month of radio silence. As they said in one of my favorite movies, I don't have a good excuse, so I won't bore you with a ... Read more..