Archive for December, 2008

Urgent Marketing: We Have WiFi

Saturday, December 20th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Sales | No Comments »

As one of 350,000 New Hampshire residents who lost power in last week's ice storm (and one of 25,000 without power 9 days later), I've re-evaluated my definition of urgent ... Read more..

Analyst Relations: Fostering Allies

Thursday, December 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | 2 Comments »

Earlier this week, I was talking to a client about best practices in high-tech Analyst Relations - particularly the things we marketers can do early in our relationships with analysts ... Read more..

Rolling Thunder: The Ripple After The Splash

Thursday, December 4th, 2008 Posted in Blogging, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

As thin sheets of ice begin to form on New England's many ponds, I can't help but think of...swimming.  No, I'm not a member of the Polar Bear Club or ... Read more..

Thoughts On Advertising: CSX Off Track

Tuesday, December 2nd, 2008 Posted in Branding, Marketing, Outbound Communications, Sales, Verbal Brand | 4 Comments »

Once a year it seems, something in advertising baffles me.  Last year it was Rachael Ray and Dunkin' Donuts during football games.  This year it is those four times an ... Read more..