Archive for November, 2008

Market Conditioning: A Tap on the Shoulder

Thursday, November 20th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | 3 Comments »

Have you ever started talking to someone who wasn't yet tuned in, only to learn that they missed the first half of what you said?  At a cocktail party this ... Read more..

Marketing Budgets: Check Your Segments

Tuesday, November 18th, 2008 Posted in Market Segmentation, Marketing, Marketing Communications | No Comments »

Yes, it's indeed that time of year.  Around here - the leaves are slowly falling from the oaks, the mower deck is off and the snow blower is on the ... Read more..

Marketing Budgets: Focus

Thursday, November 13th, 2008 Posted in Differentiation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 2 Comments »

I just read a post from Drew McLellan that is both simple and true.  In "Are Your Eyes Bigger than Your Budget," Drew reminds us that we have to draw ... Read more..

Print Adversiting: Page Stopping

Tuesday, November 11th, 2008 Posted in Branding, Lead Generation, Marketing, Messaging, Sales | 4 Comments »

The other day, I was absent-mindedly flipping through a magazine, The Numismatist, published monthly by, what else than, The American Numismatic Association (coin collectors).  The magazine is filled with member-written ... Read more..

Crowded Markets: Cut Through the Noise

Thursday, November 6th, 2008 Posted in Branding, Differentiation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | 4 Comments »

Here it is, only two days after the historical election of 2008, and the campaign signs have already started to disappear.  I'll miss them, because the multitude of ads that ... Read more..