Archive for October, 2008

Now Available: Age of Conversation 2

Thursday, October 30th, 2008 Posted in Blogging, Marketing, Social Networking | No Comments »

What do 237 bloggers have in common?  Today they, like me, are proud to announce the availability of "The Age of Conversation 2," a book we all had a hand ... Read more..

Social Networking: Work It

Tuesday, October 28th, 2008 Posted in Blogging, Branding, Outbound Communications, Social Networking | No Comments »

Last week I received an e-mail from a college friend (call him "CF1"), who I haven't seen in a decade.  It was a are-you-interested-in-this-opportunity? e-mail that you get from time-to-time ... Read more..

Recap: 100 Posts Later

Thursday, October 23rd, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

As you may have figured out, my fellow author and I alternate posts.  He gets Tuesdays, I get Thursdays.  So as we began closing in in our 100th post, we ... Read more..

The Age of Conversation: Why?

Tuesday, October 21st, 2008 Posted in Blogging, Marketing, Outbound Communications, Social Networking | 3 Comments »

We've written quite a few blog posts about the soon-to-be-released (as in the end of October) book, Age of Conversation 2, Why Don't People Get it? And why not?  Beside ... Read more..

Writing a News Release: To Bullet or not to Bullet?

Thursday, October 16th, 2008 Posted in Collateral, Marketing, Marketing Communications, Outbound Communications | No Comments »

Yesterday, I was writing a press release for a client and came across an interesting dilemma.  I had these facts that I knew were important, but they just didn't lend ... Read more..

Mission Statement: You Have 42 Years To Comply

Tuesday, October 14th, 2008 Posted in Marketing, Marketing Communications, Messaging, Web | No Comments »

I was thumbing through  my alma mater's magazine the other day and read that a group of students took third at the RoboCup World Championships last summer in Suzhou, China.  ... Read more..

Winning the Debate: Find Your Audience

Thursday, October 9th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Is anyone keeping tabs on the presidential and vice presidential debates this year?  If you're one of the 63.2 million who caught the last meeting between McCain and Obama, or ... Read more..

Blogging: Internalize It

Tuesday, October 7th, 2008 Posted in Blogging, Internal Communications, Social Networking, Web | 1 Comment »

Not so long ago, I was sitting in a company meeting.  It was one of those periodic all-hands meetings where the heads of each department report what's going on.  When ... Read more..

Business Blogging: Information is Key

Thursday, October 2nd, 2008 Posted in Blogging, Differentiation, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | No Comments »

In a recent post on Bizmark Tech, Deb calls our attention to some pointers by Suzie Gardner on what makes good material for a company blog.  One common thread that ... Read more..