Archive for September, 2008

Getting The Brand Together: Integrate

Tuesday, September 30th, 2008 Posted in Branding, Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »

In January, we wrote a post, "Getting The Brand Together: Consistency", which discussed brand promises - that what you say better be what you do.   Well, to do this you ... Read more..

In Labor: Age of Conversation 2

Thursday, September 25th, 2008 Posted in Blogging, Market Positioning, Marketing, Sales, Social Networking | 1 Comment »

Ask any author and I'm sure he'll tell you - it's not easy giving birth to a book.  Now multiply that by 237 and you've got The Age of Conversation ... Read more..

Quality Web Traffic: Beef Up Your Social Networking

Tuesday, September 23rd, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Outbound Communications, Sales, Social Networking, Web | No Comments »

I love looking at Google Analytics.  I do it every day for both this blog and our corporate web site looking for patterns, insights and clues to help increase eyeballs ... Read more..

Marketing Phases: A Shift in Thinking

Thursday, September 18th, 2008 Posted in Collateral, Internal Communications, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Web | 2 Comments »

Here's a follow-up to a post I wrote in late August.  You remember - the one about marketing communications activities that happen in sequential stages to be most effective.  Since ... Read more..

Blogging: Stumbling Your Way To More Visits

Tuesday, September 16th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | 2 Comments »

If you haven't added the StumbleUpon toolbar to Firefox (or, God forbid, Explorer), you gotta do it - now.  StumbleUpon is the web's equivalent to channel surfing, a "lean back" ... Read more..

Advertising and Promotion: Localize

Thursday, September 11th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

One Wednesday, not long ago, I was golfing with a friend who owns a local contracting business, and we got talking about advertising and promotions.  As a marketer, I'm amazed ... Read more..

High Tech Start-Ups: Sacrifice

Tuesday, September 9th, 2008 Posted in Branding, Differentiation, Marketing, Messaging, Outbound Communications, Sales | No Comments »

One of my favorite marketing books is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Al Ries, Jack Trout).  Each chapter is a few pages, gets ... Read more..

Launch Planning: Work the Timeline

Thursday, September 4th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Every time I prepare a client to launch a company or product, I put together a timeline that centralizes all the important tasks that need to be completed by launch ... Read more..

Positioning: Who Cares?

Tuesday, September 2nd, 2008 Posted in Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales | No Comments »

There are two granite compasses in my backyard.  One is aligned with true north; the other is aligned with magnetic north: 15° west of true north.  This summer someone asked ... Read more..