Archive for August, 2008

Marketing Communications: Drive a 5-Speed

Thursday, August 28th, 2008 Posted in Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | No Comments »

I miss driving stick.  Revving the engine at a stoplight, dropping into gear and hearing the tires chirp, downshifting into a sharp curve.  Exciting stuff, especially with the right car.  ... Read more..

Communications: Connection Before Business

Tuesday, August 26th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking, Verbal Brand | No Comments »

Almost every comedian starts off by asking something like, "I'm from Chicago. How many here are from Chicago?" The comedian is making a connection with members of the audience before ... Read more..

Controversy: Room in B2B Marketing?

Thursday, August 21st, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Verbal Brand | 4 Comments »

On Monday, my wife and I found ourselves in New York at the XM Radio studios - sitting in on a live broadcast of The Opie and Anthony Show.  As ... Read more..

Pricing Stragegy: In Uncharted Waters

Tuesday, August 19th, 2008 Posted in Market Positioning, Marketing, Marketing Communications, Messaging, Pricing, Sales | 2 Comments »

Setting price in the high tech marketplace, where solutions are new and value is not clear, is always a challenge. And I'm often asked, "how should we price this ... Read more..

Blogging’s Little Black Book: The Age of Converation 2

Thursday, August 14th, 2008 Posted in Blogging, Marketing, Social Networking | No Comments »

Thanks to David Armano, the much anticipated cover design for the future best seller, The Age of Conversation 2: Why Don't They Get It, is locked and loaded. And ... Read more..

How To: The Secret of the 1-Second Survey

Tuesday, August 12th, 2008 Posted in Collateral, Lead Generation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | 2 Comments »

The marketing consulting firm I work for sends out an e-newsletter, Foundations, every month or so to a list of prospects, customers, partners - the usual. A couple of ... Read more..

Strategy in Action: Segmentation on the Web

Thursday, August 7th, 2008 Posted in Market Segmentation, Marketing, Marketing Communications, Outbound Communications, Web | 2 Comments »

Last week, I wrote about some basics of marketing strategy, and how segmentation, positioning and differentiation can improve the sales effort.  The comment that followed that post, from Ardath Albee ... Read more..

Blogging: Expand Your Brand

Tuesday, August 5th, 2008 Posted in Blogging, Branding, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | No Comments »

I really like Chris Brogan's latest blog post, "Twelve Ways to Sell Social Media to Your Boss". If you are considering launching a B2B blog or you are getting ... Read more..