Archive for July, 2008

Summer Reading: Marketing Strategy Lifts Sales

Thursday, July 31st, 2008 Posted in Differentiation, Market Positioning, Market Segmentation, Marketing, Messaging, Sales | 5 Comments »

OK, this may not be the kind of post that you print off and bring on vacation, but summer isn't just about the light reading we stuff into our beach ... Read more..

Customer Loyalty: How Do You Do It In B2B World?

Tuesday, July 29th, 2008 Posted in Branding, Differentiation, Marketing, Pricing, Sales, Verbal Brand | 4 Comments »

Jay Ehret wrote a good post on Starbucks "loyalty" programs. I say "loyalty" because, as Jay points out, most of these benefits - cards, free WIFI - are more ... Read more..

Your Website: Making the SEO Grade?

Thursday, July 24th, 2008 Posted in Marketing, Marketing Communications, Web | 1 Comment »

Any good web developer will tell you that search engine optimization (SEO) is priority #1 for your web site.  As one web specialist put it so eloquently for me, "SEO ... Read more..

Social Networking: Why Not?

Tuesday, July 22nd, 2008 Posted in Blogging, Branding, Market Positioning, Marketing Communications, Messaging, Outbound Communications, Social Networking, Verbal Brand, Web | No Comments »

As I was surfing the YouTube the other day, I decided to tune in to the Politician Channel and was surprised at what I saw. Barack Obama: 1,150 videos and 55M ... Read more..

iPhone 3G: Launch Planning at its Best

Thursday, July 17th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications | No Comments »

Since Steve Jobs first introduced it a year and a half ago, I've been drooling over the iPhone. It's taken that long (and a significant price cut) for me ... Read more..

Age of Conversation ‘08: The Final Cut

Tuesday, July 15th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking | No Comments »

The final cuts have been made and the roster is down to 237 authors for The Age of Conversation '08. Image Architects made the team (and we're hoping not to ... Read more..

Business Blogging: The Blogosphere is Buzzing

Thursday, July 10th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking | 2 Comments »

I've been noticing a trend lately, and I think I like it. As I tune in to my favorite marketing blogs, I'm seeing more and more posts about business/corporate ... Read more..

Pricing Strategy: Anchors

Tuesday, July 8th, 2008 Posted in Differentiation, Market Segmentation, Pricing, Sales | 6 Comments »

In April, I wrote a blog post on pricing microviews. The post discussed some University of Florida research that discovered consumers think of value in the least significant digit ... Read more..

Netflix vs. Bloggers: Listen Up

Thursday, July 3rd, 2008 Posted in Blogging, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Social Networking | 2 Comments »

I like movies. Actually, I love movies. So it should come as no surprise that I am one of Netflix's eight and a quarter million subscribers. Two ... Read more..

Branding: How ‘Bout a Match?

Tuesday, July 1st, 2008 Posted in Branding, Differentiation, Marketing, Sales | 4 Comments »

On Sunday, I had some time to kill in Boston while I waited for my daughter to get off work and decided to walk over to the Museum of Fine ... Read more..